The Plaid Penguin

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The Plaid Penguin Supercharging food + beverage brands / Creative consultancy for leading food + beverage brands /

Proof that a little refresh can go a long way. šŸ‘€With roots dating back to 1899, Gibson Mill is filled with character. We...
09/10/2026

Proof that a little refresh can go a long way. šŸ‘€

With roots dating back to 1899, Gibson Mill is filled with character. We gave their branding a fresh look, bringing all the history to life while giving a touch of something new.

A little old, a little new, and a whole lot of Gibson Mill Concord

NOW HIRING šŸ§ Weā€™re looking for a Grapbic Designer to join our team. Tap the link in our bio for more details and to appl...
08/20/2026

NOW HIRING šŸ§ Weā€™re looking for a Grapbic Designer to join our team. Tap the link in our bio for more details and to apply!

Required Skills & Experience
3-5 Years of Professional Experience
Strong portfolio of concept-driven design
Proficiency in Adobe Creative Suite
Experience designing for digital platforms & websites

Nice to Have
Photography or photo-styling experience
Illustration & hand-drawn design skills
Motion design or animation

A fresh look for a local favoritešŸ„©Chop Shop Butchery has built its reputation on craftsmanship, transparency, and though...
07/14/2026

A fresh look for a local favoritešŸ„©

Chop Shop Butchery has built its reputation on craftsmanship, transparency, and thoughtfully sourcing the right way. We refreshed their brand to reflect everything that makes them special, honoring their roots while bringing a timeless new look to the table.

Check them out in Charlotte or Asheville!

Say hello to Juniperā€™s Bar & Kitchen - HSV Coming soon to Huntsville, Alabama, this wood-fired kitchen and cocktail bar ...
07/14/2026

Say hello to Juniperā€™s Bar & Kitchen - HSV

Coming soon to Huntsville, Alabama, this wood-fired kitchen and cocktail bar is built around simple ingredients and Southern hospitality. Designed to be the kind of place where dinner turns into another round, conversations linger, and every meal feels worth gathering for.

Warm, timeless, and built to welcome people in from the very first impression. Coming soon!

05/18/2026

The best restaurants donā€™t stop at the logo.

For , every touchpoint was built around the feeling of an unrushed Italian meal. Warm lighting, thoughtful details, layered textures, intricate signage, and a brand experience designed to carry from the first drink to the last bite.

A project we loved bringing to life. Follow along on their journey, or better yet, make your reservation and experience it for yourself.

05/11/2026

If Medusa had a soundtrack, this would be it.

Elegant, a little dramatic, and timeless in the best way possible. The kind of font that orders the martini for the table.

What font we should pair next?šŸ‘€

A peek inside the igloo šŸ§
02/19/2026

A peek inside the igloo šŸ§

A fresh look for a legacy brand. We loved bringing Coastal AQ into its next chapter with a clean, modern rebrand rooted ...
02/06/2026

A fresh look for a legacy brand. We loved bringing Coastal AQ into its next chapter with a clean, modern rebrand rooted in water, trust, and experience.

Branding that flows, delivered by The Plaid Penguin

Popcorn with personality šŸæ is perfected in small batches and enjoyed in big handfuls. With a charming, retro-inspired b...
01/09/2026

Popcorn with personality šŸæ is perfected in small batches and enjoyed in big handfuls.

With a charming, retro-inspired brand and elevated photography and art direction, we had so much fun bringing new life to a beloved Belmont favorite.

Coffee. Cocktails. Character flaws. Intentional branding for an intentional coffee house and cocktail lounge. We canā€™t w...
12/23/2025

Coffee. Cocktails. Character flaws.

Intentional branding for an intentional coffee house and cocktail lounge. We canā€™t wait to see come to life.

Address

305 Foster Avenue
Charlotte, NC
28203

Telephone

+19802367515

Website

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