12/09/2021
Before You Buy Grocery Store Coffee, Read This
If you buy coffee from a big name grocery store, then you may not be aware of some pretty scary facts..
Look, I can’t live without coffee. If I’m not two cups deep by 9 am then, well, it’s going to be a rough day.
So, I get how important it is for your morning coffee to be an easy routine. Go to the store. Grab the red tin or green bag. Two scoops in the machine. Drink. Wince. Add sugar and milk. Peloton class (hopefully). Two scoops in the machine. Drink. Wince. Add sugar and milk. Repeat.
The Truth About Big Coffee
Well, guess what? The dirty secret is that big coffee producers are capitalizing on that routine - and it’s significantly worse for you, farmers, and even the environment.
You see, coffee comes from the fruit of a coffee tree. And like all crops, there is a perfect moment in time to harvest that coffee fruit - a moment in time that makes that coffee taste INCREDIBLE.
Unfortunately big coffee companies are mostly focused on extracting higher profit margins from your coffee routine. So they use what’s called “machine harvesting” to pick their coffee. Basically, fields of coffee trees are harvested all at once by these behemoth gas guzzling machines.
The result? Most of the coffee that gets picked isn’t ripe, which is one reason your cup of coffee ends up tasting SO BAD. And, in other industries that machine harvest (ex. wine) it’s well known that materials other than the harvest crop can fall into collection bins - including leaves, bugs, and even dead birds.
Even worse? Machine harvesting takes jobs away from farmers across the world and can also be really bad for the environment.
After harvest, and in an effort to mask all of the shortcuts taken, most coffee chains over-roast their beans. Over-roasting burns out all of the real flavors and leaves it tasting like charcoal, bitter and burnt.
Big coffee companies will try to spin this in marketing as BOLD or FULL-BODIED, but in reality it’s just really really burnt and they’re banking on you not being able to tell the difference.
So, yeah, the entire big coffee picture is pretty bleak.. but, there IS good news. There actually is a way to make your coffee routine 10x better AND even more convenient than it is today.
That’s where Casper Coffee Roasters comes in.
Taste the World of Real Coffee.
That morning cup of coffee is one of the ONLY things you do EVERY day. And, it really doesn't have to be that bad - for you or others.
Don't believe it? Try Casper Coffee Roasters fresh roasted high quality, small farmer, Arabica coffee. Vern 307-277-2828 or LeAnn at Fresh Foods Wyoming 307-277-7303. Roasted to order. Currently offering coffees from Nicaragua, Guatemala, Colombia, Ethiopia, Mexico, Costa Rica. Almost gone Brazil, Sumatra, Bolivia, El Salvador.
