08/15/2026
💛 HELP US LIGHT UP OUR COMMUNITY GOLD THIS SEPTEMBER! 💛
September is Pediatric Cancer Awareness Month, and this year we’re asking our entire community to come together and GO GOLD for our kids.
On September 3rd, we will gather at Amherst Town Hall for a proclamation ceremony officially recognizing September as Pediatric Cancer Awareness Month — honoring every child who has fought, every child who is fighting, and every child who will face this battle.
Now we’re asking our local businesses, organizations, schools, families, and neighbors to help us LIGHT UP GOLD throughout September. 💛
💡 Light your storefront gold
🎗️ Hang gold ribbons
💛 Create a gold window display
✨ Light your home or building gold
📸 Share your gold and tag Sophia the Fierce Inc.
We want families affected by pediatric cancer to look around our community and see GOLD everywhere — and know that they are seen, they are supported, and they are not fighting alone.
This mission is deeply personal to our family.
Our daughter, Sophia Brielle Benintende, battled cancer for two years. Even while fighting her own battle, Sophia wanted to help the local friends she met along the way.
Before gaining her angel wings on May 9, 2023, Sophia started Sophia the Fierce Inc. to do just that.
Today, we continue the mission she began. 💛
Sophia the Fierce Inc. is an all-volunteer organization dedicated to providing Respite • Research • Relief to pediatric cancer families.
This September, help us make GOLD impossible to miss.
Let’s light up our homes.
Let’s light up our businesses.
Let’s light up our communities.
Let’s light it up for our kids. 💛
📞 To participate or learn more:
Kristina Benintende — 716-783-1819
📧 [email protected]
🌐 SophiaTheFierce.org
Please SHARE this post, tag a local business, school, organization, or friend, and help us spread GOLD as far as we can. 💛
Follow Sophia the Fierce Inc. on Facebook & Instagram.