06/01/2026
We're back in business.
After years away, we’re reviving Renfer Bagel Company but this time, we’re building something entirely new under the name CRUX Provisions (I know, not even close to the old name and I will explain that later).
You’ll notice our page name changing soon.
Follow along here:
Instagram: https://www.instagram.com/cruxprovisions/
Facebook: https://www.facebook.com/renferbagelcompany
It won't be retail and we will say more about the product once we get closer to launch. Right now, we’re in the customer discovery phase, so we aren't saying much about the vision until we have these essential conversations.
I’m looking for former Renfer customers who’d be willing to have a quick 10-minute chat with me.
There's no product to sell so I won't be doing any of that. I just want to ask a few questions, learn more about you, and better understand the people we hope to serve.
After years of experience I have learned that the best businesses are built with our customers and not just for them.
That’s why we’re launching “Building Crux” — a behind-the-scenes look at what it actually takes to build a consumer packaged goods (CPG) food company from (almost) scratch.
The wins, the mistakes, the decisions, the process. We’re bringing you along for all of it.
This is going to be a wild ride!
DM me or comment below if you'd be open to chatting
Food wholesaler
