10/11/2026
Last night, while I was working with Mikey, a Facebook follower of ours made his way into High Tide around 10:00 pm for the very first time. This sweet guy has been following us on here for YEARS, but had never actually stepped foot inside the place. When he saw my post last night, even though he lives in the heights, apparently he decided it was finally time to pop his High Tide cherry.
And you guys, it genuinely made my night. His name is Jazer. (Such a cool name by the way.) He’s just a baby. Freshly 21. And he’s also a casino attendant, so he understands this industry on a soul level. We got to visit, and it was just one of those moments that reminded me why I wanted to be more intentional about meeting people. Our interaction was so meaningful that I asked him if I could share about it on Facebook. He happily obliged.
You can post on Facebook for years, crack jokes, share memes, share your heart, be vulnerable, promote your little business, and try your best to fight the Facebook algorithms and build an online community. But then someone walks through your door, someone who has been quietly following along for all that time, and suddenly that little corner of the internet becomes a real person standing right in front of you. It hits you in the feels and there really is something special about actually getting to meet the human beings on the other side of the screen. And deeply connect with them.
Jazen even took the time to leave us a sweet review, which means more than he probably realizes. We all know how much weight a negative review can carry, and how quickly people are willing to share a bad experience even if they were in the wrong. We have one-star reviews for things as silly as someone not winning after putting twenty bucks in a machine. Having someone take the time to share a genuinely kind one, especially someone who understands our industry firsthand, is something I appreciate.
My goal with this page has always been to keep it human instead of polished and professional. I want it to feel like you’re hanging out with us, not scrolling through some marketing department’s carefully curated content calendar. I don’t want High Tide to feel like a business that’s trying to convince you how great we are. And let’s be real, we’re not perfect. I want you to see the people and the heart behind it and decide for yourself. And in turn, I want random people I have never met, like Jazer, to swing in because over the course of those years they feel like they got to really know us.
So, Jazer, thank you for finally making your way in, for the conversation, for the kind words, and for reminding me that putting myself out there, even when it’s uncomfortable, is more than worth it. I’m really glad you came in. And I’m unofficially adopting you as my baby brother.