Mirror Coffee Roasters

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Mirror Coffee Roasters

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We're a coffee roasting company based out of Bellingham, WA.

10/18/2026

Alo - Faficho Village - Ethiopia, Sidama
Varietal: 74158
Process: Zero Fermentation Washed
Reminds us of: BlackBerry, Nectarine, Cherry
Recommended Brew Method: Filter
Category: Modern

An Ethiopian coffee produced by Tamiru Tadesse, founder of Alo coffee. As many know, Alo has become a world renowned name, winning several awards including the 2021 Cup of Excellence and producing outstanding coffees.
This Zero Fermentation Washed is punchy, full of exciting fruit, and the kind of coffee you want to brew for your friends. It’s reminding us of blackberry, nectarine, cherry, and hints of cantaloupe.

Now available on our online store.

10/06/2026

Coffee roast color is one of the biggest indicators for flavor. Blindly, one can notice a 2 agtron point difference between two roasts which shows how important even the smallest differences are in color.

That’s why every batch we roast gets measured on our color reader and blindly cupped. It’s to assure you get consistently good coffee. That data also gets passed down to our roasting system where we can make small adjustments to get coffees exactly where we want them to be.

It’s being obsessed over details like this that create consistent results from batch to batch.

09/28/2026

Every roast is measured on our color reader to ensure consistently good cups when you drink our coffee.

Roast color is one of the biggest variables that impact how your coffee taste. Because of that, we measure every batch we roast matches the color that tastes best for each coffee.

95% of our roasts sit within a 1.5 point window. When the other 5% of roasts don’t hit that window, we hold it back for intensive cupping and evaluation. If it still tastes up to our quality standards, it gets ready for shipping.

Consistently tasty or nothing at all.

09/22/2026

Filter roasts can taste INCREDIBLE on espresso, but they might not taste as good in 12oz of milk.
The question quickly becomes a matter of drink type rather than brew method. Milk and syrup drinks should be approached differently including batch brew with creamer or milk in it than just black coffee.

Espresso machines with pressure profiling, grinders with improved manufacturing, and different espresso brewing styles have made many filter roasts delicious on espresso. We no longer need to tailor roasts towards equipment that would struggle with brewing lighter roasted coffees.

09/17/2026

Emerson Narvaez gesha from Emerson Narvaez
Brewed on the aeropress. Delicate, floral, clean.

09/15/2026

Are geshas overrated? Yes and no. Over the last 10 years of tasting many geshas and roasting a handful, here’s what we think many are getting wrong.

We said yes, because not all geshas blow you away. Before, it was rare thing to see a gesha on the shelf and now there seems to be more. With the increase of quantity, you’re always going to get a wider spread of quality. Yes, they’re overrated 80% of the time because they’re not offering that mind blowing experience compared to some of the other coffees produced now. There’s a special segment of geshas that breaks the rules.

Here’s why they’re not overrated and why we keep sourcing them. The special segment of geshas that are grown, produced, and might I say roasted well, are truly special. They still taste unlike any other varietal. It’s beautiful when you can pick out the one gesha amongst 10 cupping bowls of already really good coffees.

There’s good ones are not overrated. Maybe not everyone’s cup of tea, but great geshas still turn our heads and are one of our favorite varietals in coffee.

Ps. We just dropped our Emerson Narvaez gesha last week. This fits everything mentioned in this post.
Order now on our website.

09/14/2026

Making smaller cups of coffee means you can taste more variety. If you’re not drinking for the caffeine, smaller doses can help you taste more variety before you hit caffeine threshold.

Also, smaller doses help you get more brews out of those luxury coffees. You can enjoy those delicious cups over a longer period of time.

Smaller doses and smaller cups have so many benefits to them.

This is episode 253 of the Coffee Roaster Warm Up Sessions podcast.

09/13/2026

The secret behind good coffee is sourcing. Everything that happens before anything happens at the coffee roastery. Finding exceptional green coffee makes our job a lot easier once it arrives to the roastery.

The last few years, we’ve become more laser focused on the coffees we want to serve and the quality of green we source. It’s probably the hardest part to do really well, but it sets you up to enjoy really good coffee.

Our latest delicious pick from this cupping? The new Emerson - Gesha. Florals, peach, orange, and delicate.
A stunning coffee for those who are pursuing the best of the best.

09/12/2026

Emerson Narváez - Colombia, Nariño
Varietal: Gesha
Process: Washed
Reminds us of: Jasmin, Peach, Orange
Recommended Brew Method: Filter
Category: EternL

Emerson Narváez of Finca El Turpial. One of those names you hear in the coffee world and your ears perk up immediately. This is a stunning gesha. It reminds us of the classic gesha flavor profile we originally fell in love with florals, gentle stone fruits, and a very delicate flavor presentation.

We’re in love. We’re obsessed. This is the Emerson Gesha.

Now available online

09/08/2026

Jorge Rojas - Colombia, Tolima
Varietal: Chiroso
Process: Washed
Reminds us of: Melon, Raspberry, Floral
Recommended Brew Method: Filter
Category: Modern

Our third harvest buying coffee from Jorge Rojas and for a very good reason. He’s producing outstanding coffees and this chiroso is right in line with his other coffees.
It’s reminding us of melon, raspberry, and florals with a hint of mango from time to time.

Now available on our website.

Address

Bellingham, WA
98225-98229

Website

http://mirrorcoffeeroasters.com/

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