Wizard of Ads Partners

Wizard of Ads Partners The Wizard of Ads Partners help turn small businesses into big businesses. With 1320+ years of collective experience under Roy Williams, they know a few things.

If you proposed "We're only ever going to change one word," most leaders would guffaw.
06/09/2026

If you proposed "We're only ever going to change one word," most leaders would guffaw.

Watch above or read below. Matthew Burns: Steve, I absolutely love doing this with you. Stephen Semple: I know, isn't this an absolute blast? Matthew Burns: It is so much fun. It's absolutely amazing. God, that's the most overhanded introduction we've ever done. Stephen Semple: Except somehow, but y...

It’s like Pac-Man eating pellets, but it really wants the gold coin. What are those coins? The answer is both new and ol...
06/06/2026

It’s like Pac-Man eating pellets, but it really wants the gold coin. What are those coins? The answer is both new and old.

Watch above or read below Johnny Molson: Love AI or hate AI? There's no escaping customers are using AI.

Sometimes the market knows your worth before you do. But push prices too far and people stop believing you're fair.
06/06/2026

Sometimes the market knows your worth before you do. But push prices too far and people stop believing you're fair.

Dear Reader, A few months back, I told a young handyman — my nephew by marriage — he was charging too little. He was booked solid, working himself to death, and proud of it. “Raise your prices,” I said. He hesitated. “Won’t that scare people off?” “Good,” I told him. “You need to...

Having good staff is just as important as having good clients, but how do you find them?
06/05/2026

Having good staff is just as important as having good clients, but how do you find them?

Watch above or read below. Matthew Burns: Okay, wait a second. You are Leah Bumphrey, not Jack Heald, which is awesome. Yes. And we've had Stephen Semple now. He's been on the show, which is awesome. And it's weird because there's no real application process to get onto the Crumbs for Giants podcast...

People talk about Answer Engine Optimization (AEO) like it's an entirely new discipline.
06/03/2026

People talk about Answer Engine Optimization (AEO) like it's an entirely new discipline.

Google’s AI-first search results are already showing up for many mobile users and some desktop users. While there isn’t a firm rollout date, this is no longer a theoretical update. Fortunately, we’ve been preparing for this shift for the last 18th months. What’s Actually Changing With Google...

Your brand has a story. The question is whether it's true.
06/03/2026

Your brand has a story. The question is whether it's true.

Your brand has a story. The question is whether it's true. Most businesses think they have a culture. They have a summer picnic. They have a mission statement on the wall. They have a boss who reads leadership books and then shows up late on Mondays. That's not culture. That's a fairy tale with fluo...

In 2003, they were losing $1 million a day.
06/02/2026

In 2003, they were losing $1 million a day.

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Naming details takes guts and makes you trustworthy.
06/01/2026

Naming details takes guts and makes you trustworthy.

Dear Reader, Words can be armor… or a mask. Most people use them to hide. They talk in safe slogans — quality service, fair prices, customer care. It feels professional. It’s not. It’s invisible. Specifics make you believable. They paint pictures. They build trust. They make people see you. ...

It started out magically but then their video game gave away all their secret sauce.
05/28/2026

It started out magically but then their video game gave away all their secret sauce.

Watch above or read below. Matthew Burns: Steve, you've got a two-parter here we're going to do in one video, and it's because you like something and they pi**ed you off. Stephen Semple: It was so close. Matthew Burns: Exactly. So we're going to talk about Kit Kat's new little

People do not move through the world as neat little logic machines. They are running. Distracted. Hopeful. Insecure.
05/27/2026

People do not move through the world as neat little logic machines. They are running. Distracted. Hopeful. Insecure.

If explanation created desire, the safest, clearest ads would win every time. An ad that thoroughly lists the features and benefits of your product or service would send people your way every time it ran. But it doesn’t work that way, does it? The ads that work best are often doing something far l...

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