SWAsheville

06/14/2026

Guide's Breakfast & Turtle Rock-y Road, two ice cream flavors made with our buddies at French Broad Adventures, are on the menu now at The Hop inside SWAsheville (and all locations).

Guide's Breakfast
Our custom decaf coffee ice cream base mixed with chocolate covered pretzels and honey roasted peanuts. Inspired by the FBA guides.

Turtle Rock-y Road
Our signature chocolate ice cream mixed with caramel sauce, mini marshmallows, and peanuts. Named after Turtle Rock, one of the main boulders in the French Broad River.

06/11/2026

Start your day at !

🥤 Fresh smoothies with customizable boosts
🫓 Savory pita’dillas made to order
🥣 Overnight oats, yogurt parfaits & grab-and-go favorites

Located inside The S&W Market in downtown Asheville, it’s the perfect stop before wherever the day takes you. Open daily at 9 a.m.☀️

06/04/2026

Thanks for sharing about Baba Nahm, The Hop Ice Cream! Two amazing reasons to come by The S&W.

So excited to serve alongside Baba Nahm inside SWAsheville Food Hall! It's already proven to be a great addition to the lineup :)

06/04/2026

So excited to serve alongside Baba Nahm inside SWAsheville Food Hall! It's already proven to be a great addition to the lineup :)

06/03/2026

The S&W Building has been bringing people together around food, hospitality and community for quite a long time. Opened on July 15, 1929, the S&W was designed by legendary architect Douglas Ellington, whose Art Deco vision helped shape downtown Asheville.

With its terra cotta exterior, arched windows and beautiful architectural details, the building is one of the finest examples of Art Deco design in the Southeast and is listed on the National Register of Historic Places.

Originally home to one of North Carolina’s premier cafeterias, the S&W welcomed generations of locals and visitors before entering a new chapter. After an extensive restoration, this historic landmark reopened in 2021 as The S&W Market, Asheville’s first food hall.

Today, nearly a century after its debut, the mission lives on: to bring people together through food, culture and community under one remarkable roof.

06/03/2026

Falafel kabobs with tahini sauce and a side of chickpea fries - all gluten free and dairy free and oh so delicious!

Come order with us and check out

06/01/2026

It's a new month, and we're seeing some incredible local music calendars in our feed today! Aren't we lucky to live in a town where there's great live music any night of the week?

The S&W Market is the perfect place to kick off your pre-show plans with friends. No reservations, lots of food and drink options, and plenty of space to gather inside or out, upstairs or down.

What shows are you looking forward to this month? Tag the musician and venue in the comments! 🌈🎶✨

06/01/2026

We're proud to offer The Hop Ice Cream's Berry in the Pines at The S&W Market in support of the National Forest Foundation and National Forest Week! 🌲🍦Stop by for a scoop of this beautiful and delicious small-batch flavor that celebrates and supports the forests and natural places we live in Western NC!

06/01/2026

05/30/2026

Baba Nahm offering up a quick and healthy lunch ~ so happy to have them at The S&W Market!

Quick, easy and still delicious!

Pita wraps with hummus, your choice of protein, (chicken shawarma or crispy falafel) and your choice of salad (Mediterranean, garden or greek). All the fresh ingredients are wrapped and ready for you to