First Watch

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First Watch At First Watch we serve breakfast, brunch & lunch featuring elevated classics & seasonal specialties

First Watch is an award-winning breakfast, brunch and lunch spot, serving a chef-driven menu of elevated classics and seasonal specialties, always made to order using the freshest ingredients. We greet the sunrise by slicing and juicing fresh fruits and vegetables, whipping French toast batter from scratch and brewing pots of our single-origin Project Sunrise coffee. Freshness is never comprised, which is why we welcome each season into our menu with ingredients and flavors inspired by the position of the sun. All year long, you can enjoy craveable favorites like Avocado Toast for breakfast, Smoked Salmon Eggs Benedict for brunch and Lemon Ricotta Pancakes for lunch. Whether you start at the crack of dawn or not, we'll leave that up to you!

🚨 LAST CALL 🚨 Fall flavors are here for one more week, but don’t be sad… one of your holiday faves is returning on 10/27...
10/19/2026

🚨 LAST CALL 🚨 Fall flavors are here for one more week, but don’t be sad… one of your holiday faves is returning on 10/27 👀

Which fall item will you miss most?! 🍂👇

10/18/2026

Where my chocoholics at?

Mission 3 is here 🗡️ Put your instincts to the test and earn your immunity. Complete Mission 3 by October 28 to unlock a...
10/16/2026

Mission 3 is here 🗡️ Put your instincts to the test and earn your immunity. Complete Mission 3 by October 28 to unlock a free 🧪 Immunity Boost for any juice. Visit firstwatch.com/traitors to play along!

10/16/2026

I’ll have what is having 😍

10/14/2026

Chalkboard magic by Tattooing by Azha ✨

10/12/2026

Any day, any reason… Pumpkin Pancakes are waiting 🎃🥞

10/12/2026

The only thing that could top this is cinny chips in a pumpkin pancake 🤤

10/08/2026

You HAVE to try this 🤤🎃🥞🍳

10/06/2026

Ordered Pumpkin Pancakes. Accidentally started a photoshoot 😂🎃🥞

10/05/2026

Something treacherous is happening around the office... 🗡️

10/05/2026

Yes, you can order this 😍🎃🥞

The games continue 🗡️ Your second mission: Face the Blazing Dragon 🐉 Complete the mission by October 14 to unlock a free...
10/02/2026

The games continue 🗡️ Your second mission: Face the Blazing Dragon 🐉 Complete the mission by October 14 to unlock a free juice. Visit firstwatch.com/traitors to play along!

09/30/2026

The Maple Bacon Croissant Sandwich is KarissaEats approved ✅🍁🥓🥐

This is tough 😅
09/28/2026

This is tough 😅

09/27/2026

You made it to breakfast 🗡️ First Watch has teamed up with The Traitors: New Blood to serve up breakfast missions, secret offers, and one grand prize worthy of the castle: free brunch for a year and official Traitors swag. Will you prove yourself a Faithful? Visit firstwatch.com/traitors to play along!

09/26/2026

Big talk from a guy who didn’t make it to breakfast Xavier Scruggs 😜🗡️🥓

Coffee’s On Us Tomorrow 😌We all felt the time change this morning. To help you power through�the Monday-after-Daylight-S...
03/08/2026

Coffee’s On Us Tomorrow 😌

We all felt the time change this morning. To help you power through�the Monday-after-Daylight-Savings fog, enjoy a free coffee on us tomorrow. No catch — just a little extra fuel to start your week strong.

To redeem, simply mention this to your server in-restaurant. Consider this your official permission to treat yourself — you’ve earned it.

See page below for Terms and Conditions:
https://firstwatch.com/daylight-savings-free-coffee

06/19/2025

What's the move? 🥞

it's just never enough...
05/25/2025

it's just never enough...

Choose your fighter 🥤
05/20/2025

Choose your fighter 🥤

05/08/2025

Chickichangaaaaaaa 🔥

04/23/2025

Okay, now I'm hungry KarissaEats 🤤

Leftovers hate to see me coming.
04/20/2025

Leftovers hate to see me coming.

Life will never be the same.
04/15/2025

Life will never be the same.

03/26/2025

Could eat this every day.

Address

1280 W. Williams Street
Apex, NC
27502

Opening Hours

Monday 7am - 2:30pm
Tuesday 7am - 2:30pm
Wednesday 7am - 2:30pm
Thursday 7am - 2:30pm
Friday 7am - 2:30pm
Saturday 7am - 2:30pm
Sunday 7am - 2:30pm

Telephone

+19193779920

Website

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