Debunking

Debunking Debunking TikTok Promotion Myths

Sometimes, printing can feel like a bit of a duty that requires you to sit at your desk and work with your computer. How...
29/09/2021

Sometimes, printing can feel like a bit of a duty that requires you to sit at your desk and work with your computer. However, Joel takes a different approach. “I hate wires and cables,” he admits. - I prefer wireless technology and love creating prints using my smartphone and tablet. I save my favorite pictures in the cloud and on various servers, as well as on my phone and tablet. With the Canon PRINT app, I can access my photos on my always-on device, which I always carry with me, and print them on the Canon PIXMA PRO-200 without even touching my computer. "

Since the screen is a source of light and the paper reflects it, printed photographs may not physically look exactly the...
28/09/2021

Since the screen is a source of light and the paper reflects it, printed photographs may not physically look exactly the same as on the screen. Joel believes that photographs printed on paper look better than on the highest quality screens - especially photographs with blacks and darks as the basis. “While in Nigeria, in the early morning and late evening, I took some pictures of the mosque in which deep blacks faded into dark colors,” he says. - On the screen and when printing on many printers, you can see clear and sharp boundaries between shades, but on the Canon PIXMA PRO-200, the transitions look smooth and completely invisible. The texture of the clay walls was also rendered simply amazing. Much better than on screen. Results of the same level were obtained by printing my photographs of the night eruption of the Fuego stratovolcano against the background of the dark blue sky in Guatemala.

The Canon PIXMA PRO-200 allows you to print A3 + photos as well as panoramic images up to 990mm in length. This made it ...
27/09/2021

The Canon PIXMA PRO-200 allows you to print A3 + photos as well as panoramic images up to 990mm in length. This made it possible to print images with incredible detail, but without the need for large free areas. “When not in use, you can fold the input and output trays to take up less space,” Joel advises. “Despite its small size, this printer is very reliable and durable. I like that it does not make noise during operation. In short, it is a very pleasant printer to use. "

“Photographers spend huge sums of money on incredible Canon cameras and lenses that deliver fantastic results, yet post ...
26/09/2021

“Photographers spend huge sums of money on incredible Canon cameras and lenses that deliver fantastic results, yet post these photos on Instagram where people can see them on small screens and in terrible quality,” says Joel. “A printer like the Canon PIXMA PRO-200 costs much less than what most of us are willing to spend on a single lens. Therefore, it cannot be called an expensive device. Maintenance costs are also low because this printer, unlike small printers with three-color cartridges, has a separate cartridge for each color, allowing you to replace only the cartridge you are actually using. ”

Canon Ambassador Joel Santos is a very busy man. The award-winning photographer and filmmaker has traveled the world and...
25/09/2021

Canon Ambassador Joel Santos is a very busy man. The award-winning photographer and filmmaker has traveled the world and has a track record of creator and producer over 50 TV documentaries. He also works as a journalist, has authored nine books and teaches in his native Portugal.

Joel loves printing. “Photography only comes to life during the printing process,” he says. - An image takes on a soul only when it becomes an imprint. Printing is the embodiment and realization of a photographic image. The paper reflects light beautifully, creating a completely different photo viewing experience than what appears on the screen. ”

Joel is disappointed at how many of his apprentices - aspiring photographers - are hesitant to print their photographs due to common misconceptions about the process. We met with Joel during a short break between shoots, and he told us about his experience creating prints with the Canon PIXMA PRO-200 and dispelled the most famous myths about printing.

23/09/2021

Max Becker, the co-founder of the first TikTok agency in Ukraine Artmax Agency, shared his experience of promoting in TikTok in a column for AIN.UA, and also talked about which hypotheses work and which do not.

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