Our ice cream has no additional additives such as artificial emulsifiers, ‘certified’ colors, artificial flavors, artificial preservatives or synthetic solvents. The idea of the company evolved out of a 20-year research program on decreasing violence. We found that those most at risk of perpetrating and being victimized by violence are poorly educated, and under-employed young men. (Research can b
e accessed Anne Outwaters on Google Scholar and ResearchGate.) Jobs are scarce and since the ecosystem along the coast has been destroyed by 90% (Outwater, Locker, and Gereau. 2019. A Garden Guide to Native Plants of the East African coast) , traditional ways of earning a living through natural resources are no longer available. We expect that the ice cream will support young men by buying locally produced ingredients, including indigenous fruits. Done carefully we expect to help rejuvenate the ecosystem, and provide income for young men and their families.
