MyPizza

01/10/2026

SURVIVING AN F&B BUSINESS IN SINGAPORE IN THIS ERA IS A FREAKING MIRACLE.

Like many F&B businesses in Singapore, especially over the past few years, we have been bleeding cash and losing money like nobody’s business.

Thousands of F&B outlets have closed.

For the past year, MyPizza lost an average of around $10,000 every single month — amounting to a six-figure loss over one year.

That will be another post altogether — how F&B businesses can still lose money even when we are damn good at what we do.

In February this year, I had already decided to close the restaurant for good.

But I held on.

I kept thinking about my late father. I thought about our loyal customers. Our lease wasn’t up. And deep down, I knew we make some of the best pizzas, wings and lasagnas in this country — and our ratings have consistently given me reason to believe in what we do.

So I didn’t give up.

I went into Psychotic Mode.

Two months ago, I came up with 387 goals for MyPizza.

I have now completed every single one of them.

And finally, September 2026 happened.

For the first time in a long time, our monthly revenue crossed our break-even point.

All the goals.
All the effort.
All the exhaustion.
All the thinking.
All the energy.
All the experience.
All the creativity.
All the sacrifices.
All the sleepless nights.

The 20–22 hour days, bulldozing through one problem after another.

And my pillars, Anisa and Baki, working alongside me day in, day out, month after month.

For months and months, we worked like there was no other option.

And finally, it paid off.

We are NOT profitable yet.

This is not some victory lap saying we made it.

We simply broke even.

But after losing money month after month, breaking even means something completely different to us.

It means the bleeding is slowing down.

It means the work is starting to move the needle.

It means we are still here.

I started working in the F&B industry when I was just 12 years old.

And after everything I have seen and experienced, I can tell you this:

Surviving an F&B business in Singapore in this era is a f**king miracle.

You wouldn’t want to know everything that happened behind the scenes — health-wise, financially, socially and personally.

The things you give up just to pay the rent.
Pay the bills.
Keep a roof over your head.
Put food on the table.
And keep the doors of your business open for another month.

That level of sacrifice is something only people who have lived through it will truly understand.

September does not mean we have won.

It means we survived another round.

And after everything we have been through…

I’ll f**king take it. 🍕💪🏽🔥

30/09/2026

ONE WEEK. REAL MOMENTUM. 🔥

Yesterday at 3:32 p.m., I received our weekly performance report from Foodpanda via email, and seeing these numbers hit differently.

In just 7 days, sales increased by 168.76% and successful orders increased by 50% compared to the previous week.

For months, I’ve been changing everything I can — improving our photos, testing different marketing strategies, running stronger promotions, adjusting prices, improving operations, and constantly finding ways to put MyPizza in front of more people.

There were no guarantees that any of it would work.

But this is what happens when you keep pushing, keep adapting, and refuse to stop.

This is only Foodpanda.

And this is only one week.

Slowly, painfully, relentlessly — MyPizza is climbing. 🍕💪🏽🔥

29/09/2026

THE RISE OF CORPORATE ORDERS. 🍕🏢

Another island-wide corporate delivery completed earlier today — this time an almost $400 order to Marina Bay Financial Centre.

And here’s the part we’re especially proud of: this is already our THIRD delivery to Marina Bay Financial Centre this month alone — all from different companies. 💪🏽

Our island-wide corporate delivery orders have grown by 80%, and MyPizza is reaching offices across every corner of Singapore. Freshly prepared, carefully packed and delivered right on time. Every time.

From Springside to Marina Bay and beyond — MyPizza is going island-wide. 🚚🍕🔥

28/09/2026

173.19% GROWTH IN GROSS SALES — ON GRABFOOD ALONE. 🔥

This didn’t happen by accident.

For months, I’ve been working 20–22 hours a day — rebuilding, changing strategies, improving our photos, marketing harder, reaching out to customers personally, fixing operations, pushing speed, analysing numbers and constantly finding ways to make MyPizza better.

These insights are from the GrabFood merchant platform only. They do not include our direct website orders, walk-ins or other platforms. The exact figures stay private, but the growth speaks for itself.

Reach up. Customers up. Sales up.

And we’re still nowhere near done.

Slowly, painfully, relentlessly — we climb. 🍕💪🏽🔥

25/09/2026

THIS IS WHY MYPIZZA IS STILL THE HIGHEST-RATED PIZZA COMPANY IN SINGAPORE. 💪🏽🍕

From the people. By the people. Not because of paid hype, media coverage or what-nots — but because people keep choosing us.

September alone: 28 big corporate orders so far. Today, the biggest one yet — $813.60 in a single receipt.

And here’s the crazy part: they needed it ready by 11.15am.

For an order this size, under normal circumstances, we would require around 3 hours of nonstop preparation, cooking and baking. Realistically, it should have been ready only around 1pm-plus.

But this was one of those moments where we decided to go the extra mile.

Because this is MyPizza.

We open at 10am, which itself is already earlier than many pizza restaurants, but for this order, Anisa and I prepped until 2am, slept at the restaurant, woke up at 7.30am, and by 8.30am, with Baki in, the kitchen was already firing.

Not because this is the norm.

Because when we can make an exception for our customers, we do.

More than 7 years in, nothing has changed. We’ve lost money. We’ve gone through some of the hardest periods of our lives. We’ve sacrificed sleep, comfort and almost everything else — but when the orders come in, we show up. Every single time.

This is what building a brand looks like behind the scenes.

The reviews, the ratings and the corporate orders are the result.

We are grateful. We are blessed. But none of it was handed to us.

It was earned.

And we’re still here. 💪🏽

22/09/2026

I used my best physique transformation photo from 2015 and asked AI to make one with the 80s look.

I prefer my real transformation photo.

20/09/2026

🍕 30 YEARS OF EXPERIENCE. 80+ HOURS OF WORK. ONE COMPLETELY REIMAGINED MENU! 🔥

After 30 years in the pizza industry, I wanted to create something that truly reflects everything I’ve learned and everything MyPizza stands for. Over 80 hours went into personally curating, redesigning and elevating our entire menu — every category, colour, description and detail thoughtfully put together.

We’ve removed selected items, introduced exciting new creations and completely reimagined how we present our food. More colourful, more engaging, easier to explore, and filled with everything we love about pizza! ❤️

Introducing our all-new PIZZA MENU & MORE TO LOVE — what I proudly consider our finest MyPizza menu yet. Three decades of experience, passion and dedication, brought together in two beautiful pages. 🇮🇹🇸🇬

“TAKE IT EASY MAKE IT CHEESY!!” 🍕
It’s a different experience!

🌐 www.mypizza.com.sg

18/09/2026

🔥 INTRODUCING SPICY TUNA MAYO🔥

Our newest Signature Pizza.

A homemade tuna ‘mayo’ base, topped with green chillies, yellow capsicums, diced fresh tomatoes and mozzarella — transformed into something completely MyPizza.

CREAMY. CHUNKY. JUICY. FIERY.

Some pizzas begin with a recipe.

This one began almost two decades ago.

For the past 15–18 years, one of my favourite ways of eating tuna ‘mayo’ has been a little different.

Instead of going with the usual combination, I would have mine with green chillies, yellow capsicums and diced fresh tomatoes.

The tuna ‘mayo’ gave it that creamy, savoury richness.
The green chillies brought the kick.
The yellow capsicums added sweetness and bite.
And the diced fresh tomatoes gave it that juicy freshness that pulled everything together.

It became a combination I genuinely loved for years — including during the period when I transformed my lifestyle and lost 52kg.

And all these years later, one thought hit me:

Why have I never turned MY way of eating tuna mayo into a pizza?

So I did. 😏

Not tuna randomly scattered on a pizza.

Not mayo squeezed on top as an afterthought.

I wanted the tuna ‘mayo’ itself to become the foundation of the pizza — then build it with the same flavour combination I’ve loved for years: green chillies for heat, yellow capsicums for sweetness, and diced fresh tomatoes for that juicy lift.

After experimenting, adjusting and obsessing over every detail…

I searched before launching it, and while tuna pizzas and tuna-mayo creations do exist in different forms, I couldn’t find another pizza built around this exact idea and flavour combination the way we’ve done it.

And that’s what makes this one especially meaningful to me.

It didn’t come from chasing trends.

It came from my own table.
My own taste.
My own story.

Anyone who knows me knows how seriously I take creating food.

These ideas come from years of eating, experimenting, failing, adjusting, tasting and trusting instinct — sometimes from a flavour combination I’ve loved for years, and sometimes from refusing to let an idea go until I get it right.

And over the years, I’ve also learned something…

Good ideas have a funny way of travelling. 😉

So if something strangely familiar starts appearing elsewhere one day…

I’ll take it as a compliment. 😎

But we’ll leave the date right here.

18.09.2026

SPICY TUNA ‘MAYO’
Created at MyPizza. 🍕🔥

And after quietly putting it online just after midnight…

IT IS OFFICIALLY AVAILABLE FROM TODAY.

Try the original. 🔥🍕
mypizza.com.sg

17/09/2026

Today’s our 9th Wedding Anniversary.

12/09/2026

226 HOURS. 81 ITEMS. ONE COMPLETE MYPIZZA CATALOGUE. 🔥

Over the past few weeks, I’ve spent a total of 226 hours rebuilding and upgrading the presentation of all 81 items across our full menu catalogue — pizzas, wings, pasta, sides, desserts, drinks, combos… everything.

From re-shooting dishes myself, to countless rounds of editing, retouching, typography, backgrounds, layouts and branding, every single item has been worked on carefully using multiple professional tools and workflows.

I’m keeping the exact editing recipe to myself. 😉 Some recipes belong in the kitchen.

But one thing I’m proud to say is that the food you see is OUR actual food — photographed from the dishes we really serve, then presented in a way that I feel finally does them justice.

And after spending 14 years in IT before this crazy F&B journey, I never imagined those skills would one day come back and help me rebuild MyPizza’s entire visual identity like this.

With the ratings and support MyPizza has worked so hard to earn, I felt our menu catalogue had to rise a few levels too.

If we’re going to carry the name of Singapore’s highest-rated pizza company, then the way we present our food has to reflect the standard we’re trying to uphold. 🍕🔥

Not because we think we’ve made it.

Quite the opposite.

Because every milestone makes me feel like we have to work even harder to deserve it.

These six photos are just a small glimpse of the 81-item transformation.

226 hours later… the entire catalogue is finally done. ❤️🔥

It’s a different experience!

10/09/2026

This one means a lot to us. ❤️🍕

Years of long days, late nights, sacrifices, mistakes, improvements, setbacks, and giving everything we had to MyPizza — and somehow, all that hard work is reflected in these numbers today.

4.9 on Google. 4.9 on GrabFood. 5.0 on foodpanda. 98% recommended on Facebook.

We’re proud of this. Very proud. But more than anything, we’re grateful.

Because ratings like these are not something a business can give itself. You gave them to us. Every review, every repeat order, every recommendation, every message, every family dinner and every person who chose MyPizza when there were hundreds of other options.

We still have a long way to go, and we’ll never claim to be perfect. We’ll just keep working, improving and trying to earn your trust — one pizza at a time.

From Anisa, me and the entire MyPizza team: Thank you for being part of this journey. ❤️

7 years in. Still hungry. Still grateful. Still giving it everything. 🍕🔥

30/08/2026

In these brutally honest times, where every customer has a voice, achieving milestones like these is something we’re incredibly proud of. ❤️

Our Current Ratings:
⭐ Google — 4.9 (1,131 reviews)
⭐ GrabFood — 4.9 (137 reviews)
⭐ foodpanda — 5.0 (35 reviews)
⭐ Facebook — 98% recommended (53 reviews)

Our GrabFood & foodpanda ratings started from scratch when we relocated to Springside Walk, following years of outstanding ratings and reviews at our previous outlet. Our previous ratings and milestones have also been proudly documented on our social media over the years.

These aren’t just numbers to us. They represent thousands of meals served, countless hours of hard work, and most importantly, the trust and support of our customers.

Thank you to everyone who has taken the time to leave us your feedback. Every review, rating and recommendation means a lot to us. ❤️

We couldn’t be prouder of what we’ve accomplished.

Much love from all of us at MyPizza! ❤️🍕

29/08/2026

4,000 pieces of our brand-new MyPizza flyers — personally conceptualised, designed and refined by yours truly.

Proud to finally see them come to life, and excited to spread the word about Singapore’s highest-rated pizza company! 🍕⭐️

And this is only the beginning… more to come! ❤️💪🏽

23/08/2026

21/08/2026

It’s time to give our food the spotlight it deserves.

Welcome to the new face of MyPizza.

20/08/2026

Our Cheesy Garlic Breadstrips had an amazing journey of more than 7 years. ❤️

But it’s time to say goodbye to a classic.

And welcome something new.

Introducing MyPizza’s Cheesy Garlic Roll. 🧀🧄

Coming next week.

19/08/2026

Once upon a time, I performed about 20 times a year. 🤘🏾

Now I don’t but I still write and record my originals.

- Fadil

18/08/2026

CORPORATE ORDERS HERE WE GO!!

I have been working day and night to get big corporate orders and we’ve been killing it one after another! 💪🏽

10 big orders from offices in the C*D area, a giant in the pharmaceutical industry, MINDEF and Singapore Army, hospitals and now government schools too..all within the past month!

Every single feedback was super positive! Most of our customers responded back to me that ours were the best pizzas they ever had! Woohoo!

We ensured everything was perfect and all our hard work was paid off! From the planning to the ex*****on to the timing delivered. Received 5 more 5 stars too! ❤️

If you want an amazing feast taken care of with the littlest details to perfection at your workplace, hit me up!

I’m putting together the photos for the corporate orders one by one, it’ll take time but I’ll start with the one I personally deliver to Tanjong Pagar last week, to Telenor Asia! 🚗

- Fadil

16/08/2026

While manning day-to-day operation, I’m also doing a gazillion other things in these past few months, to give MyPizza the recognition we deserve and this is one of ‘em.

I created this from scratch a week ago and just finished the final design. Will be sending this batch of flyers for printing as well. 💪🏽 - Fadil