05/11/2026
One serves guests in the dining room. The other operates online, takes orders through an app and delivers food to the customer’s door. Both depend on one efficient kitchen.
As The Economist points out, the pandemic accelerated the growth of delivery and takeaway, but customers never fully returned to their old habits when restaurants reopened. Dine-in traffic declined, while delivery became an established sales channel. Meanwhile, inflation drove up operating costs and intensified competition.
That’s why a menu designed for multiple sales channels should be built around versatile products.
With Holly Powder coating, you can serve chicken as strips, in burgers, wraps and salads, or in buckets and meal deals. Your team follows one chicken preparation process, while your customers get a variety of dishes to choose from.
Each dish also needs to travel well. The breaded chicken should still be crispy, warm and appetising after fifteen minutes or more in its packaging. That’s the moment that determines the customer’s rating in the app - and whether they order again.
Delivery can help your restaurant generate sales throughout the day. But it takes a menu designed around your kitchen’s workflow, transport and consistent results.