19/11/2023
Delving into the World of AI in Hospitality & Tourism
Thrilled to share the insightful highlights from our recently concluded webinar on the responsible use of Artificial Intelligence in partnership with the Council of Hotel and Restaurant Educators of the Philippines (COHREP) and the Philippine Association of Researchers for Tourism and Hospitality Region IV (PARTH)!
Dr. Ma. Xenia Z. Bitera provided a deep dive into AI, showcasing its role as a human-like decision-making tool, especially in Hospitality & Tourism Management. From Chatbots revolutionizing customer service to its impact on predictive analysis and dynamic pricing - AI's potential was vividly highlighted.
However, the webinar didn't shy away from addressing ethical concerns and the importance of human intervention in research, even while utilizing AI's assistance. Dr. Bitera emphasized the need for a balanced approach.
Mr. Alex Lagata Jr. took us on a journey through AI's integration into the tourism industry, underlining its evolution and the multitude of benefits it offers. But he also shed light on potential risks like privacy issues and misinformation.
Lagata's advice to embrace AI responsibly and acquire additional skills like AI Content Creation and Data Analysis resonated strongly, echoing the importance of staying updated with technology.
๐ Embracing AI responsibly while understanding its immense potential is key! Let's continue these dialogues and explore the fascinating world of AI together. Thank you to everyone who contributed, and Mabuhay to the future of responsible AI use! ๐โจ