As we thoroughly create a brand for our exclusive milk tea product, we came across a question, “why bring out the RAINBOW COLORS for a milk tea rolling store?”
For CHARITEA we use the 6 colors for purpose, for a cause. Our logo merely reflects the joy and optimism which we inherit from the colors of the rainbow and within that comes a new multitude of expressions and reasoning. The colors demonstrate our support and commitment to the suppressed sectors in our community, as to our dedication to extending our support to embracing DIVERSITY, ACCEPTANCE and UNITY. Our message is simple with every color in the ‘rainbow’, as we carry out the 6 colors’ reflection: PASSION, PRACTICALITY, DETERMINATION, BALANCE, FREEDOM and ELIGHTENMENT for service and community awareness. Our mission is to genuinely support the community through two of the top growing non-government organizations located in Binangonan Rizal, thus giving us reason to represent ourselves with a symbol of hope, the colors of the rainbow.
