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AsureQuality provides food safety and biosecurity services to the food and primary production sector We deliver independence of the highest integrity.

As Kaitiaki Kai, guardians of food, we work with care and passion to support Aotearoa’s primary industry and food producers. Working closely with our partners, at every point of their supply chains, sharing the knowledge and insights gained from over 100 years’ experience. Everyday our experienced team of over 1700 people work alongside farmers, producers, and others throughout the food supply chain to help them uphold what Aotearoa stands for in food - a higher standard of quality and safety. Owned by the New Zealand Government, our name helps inspire confidence. Helping Aotearoa uphold a higher standard in food as our partners proudly take their products to the world. We are proud to work with them to help build and protect this enduring trust in food. Watch our brand video here: https://vimeo.com/868987228

20/02/2026

Fonterra’s recent invitation for applications from South Island organic farmers has sparked renewed interest in organic conversion. From our conversations at Southern Field Days last week, we know farmers are keen to explore the shift to organic production and are looking for answers. Some of the common queries relate to animal health, boundary management, pest and w**d control and the challenges of running organic and conventional herds together. This is where AsureQuality’s expert team can help.

In our recent webinar, hosted alongside Fonterra, we addressed these topics, and explained how AsureQuality supports dairy farmers through the organic conversion process, with insights from a certified organic farmer, along with practical guidance on what to expect during conversion.

We also extend our thanks to Southern Organic Group and Fonterra for including us on their sites and for the opportunity to engage with farmers face to face. 🤝

If you’d like to learn more about AsureQuality Organic Certification and watch the webinar recording, visit: https://www.asurequality.com/services/auditing-and-certification/asurequality-organic-certification/, or https://www.asurequality.com/services/auditing-and-certification/asurequality-organic-certification/gaining-organic-certification-2/

We look forward to supporting more farmers on their organic journey. 🌿

09/02/2026

🐄 Looking to make the switch to organic? AsureQuality’s expert team can guide your farm through the conversion process.

Catch us at the upcoming Southern Field Days, (11–13 Feb 2026), details in the flyer below.

If you can’t make it in person, join our webinar next week:
Introduction to Organic Certification and Conversion
📅 Monday, 16 February 2026 | ⏰ 11:00 AM – 12:00 PM

With a focus on dairy farming, Matt Gallagher (AsureQuality) will discuss how AsureQuality can support your organic conversion, with insights from Laura Hawkins (Fonterra) and certified organic farmer, Rachel Short.

🌱Sign up for the webinar: f0060e85-53c8-4e4f-9593-c0f8088e5baf@52d846cc-36de-4720-b484-af59e8ffbbf8" rel="ugc" target="_blank">https://events.teams.microsoft.com/event/f0060e85-53c8-4e4f-9593-c0f8088e5baf@52d846cc-36de-4720-b484-af59e8ffbbf8

🌱Learn more: https://asurequality.com/services/auditing-and-certification/asurequality-organic-certification/gaining-organic-certification-2/

17/12/2025

A robust, connected food safety system plays a critical role in maintaining consumer trust, helping New Zealand producers to drive growth and unlock value.

Independent food assurance services sit alongside strong scientific research as key pillars of our food system.

With the appointment of AsureQuality’s CEO, Kim Ballinger, as a director on the board of the New Zealand Food Safety Research Centre, we’re strengthening the partnership between our organisations, and opening opportunities for further collaboration.

Sharing expertise and experience helps to ensure that New Zealand remains a global leader in safe food production.

15/12/2025

🎄As the holiday period approaches, continuity matters. Over the end-of-year break, you can continue to rely on AsureQuality to support your operations. While some teams will be operating with reduced staffing, all time-critical services will continue so your business can keep moving with confidence.

Our food testing laboratories remain open for sample reception and testing every day, including public holidays. Laboratory holiday hours can be viewed via our Customer Care Centre: https://customercare.asurequality.com/hc/en-nz/sections/39710832880665-Our-locations-and-operating-hours

For all other services, please continue working with your usual AsureQuality contacts, or reach out to our Customer Services team, available 8.00am to 5.00pm, Monday to Friday (excluding statutory holidays). Call: 0508 00 11 22 / Email: [email protected].

10/12/2025

🌱🌞Summer is here, and with it, the busy horticulture season. As operations ramp up, AsureQuality is supporting growers with the integrated assurance services you need to meet requirements efficiently, stay market-ready and keep produce moving.

Our nationwide team brings decades of horticulture experience across different crops, regions, climates, and compliance needs, supporting everyone from boutique orchards to large-scale exporters. From horticulture testing through to auditing and certification for multiple programmes, we help simplify compliance so you can focus on a successful season ahead.

🤝Learn more about how we can support your horticulture operations this season: https://lnkd.in/gDjf3Thd

14/11/2025

Connecting NZ food producers with global assurance leaders helps them to access international insights, stay ahead of evolving standards, and continue building trust in NZ food on the world stage.🌏🤝

Last week’s visit from BRCGS representatives Amanda McCarthy and Amanda Evans-Lara was a great opportunity for producers to hear first-hand about upcoming developments, share experiences, and strengthen their understanding of the standards shaping our industry.

Through visits to several BRCGS-certified sites and a networking event at the People Hub in our Auckland Lab, over 30 businesses connected directly with BRCGS and gained practical insights to apply in their own operations.

To round off the week, the BRCGS representatives presented at the Zespri™ Kiwifruit Food Safety Symposium, where experts, suppliers, and post-harvest professionals shared insights and innovations that strengthen food safety practices and support New Zealand’s reputation for delivering safe, high-quality fruit to global markets.

05/11/2025

Helping New Zealand dairy brands take grass-fed to the world!

AsureQuality helps New Zealand dairy producers demonstrate authentic grass-fed credentials and pasture-based farming practices, giving global consumers’ confidence in the integrity and origin of their products.

Our Grass-Fed Certification provides independent verification that milk and dairy products meet the requirements of the MPI New Zealand Dairy Grass-Fed Administrative Standard, helping producers build trust and access premium markets.

Through our Market Assurance services, we work closely with producers to support their brand and market ambitions, which is why members of our AQ team are on the ground presenting certificates to standout producers, like Maui Milk, highlighting their commitment to grass-fed, pasture-based sheep dairy farming, and helping them showcase their products globally.

Together with our auditing, certification, verification and testing services, AsureQuality helps New Zealand’s food and beverage producers build trust and gain recognition in competitive markets, connecting great products with global consumers. Learn more about our grass-fed certification: https://www.asurequality.com/services/grass-fed-certi/

29/10/2025

Next week (on Wednesday, 5th November), we’ll host BRCGS representatives at our New People Hub, Auckland Lab, for their first visit to New Zealand in more than 20 years.

BRCGS is a globally recognised food safety and quality certification standard, widely adopted by retailers and manufacturers around the world. It helps NZ producers gain access to key international markets, particularly in the UK and Europe, and ensures compliance with rigorous global expectations for food safety, integrity, and sustainability.

AsureQuality continues to serve as the key link between BRCGS and New Zealand producers, helping customers meet global standards, and strengthen market readiness. This visit is a great opportunity for the NZ food industry to hear the latest updates from BRCGS, gain insights on global benchmarking, and network with industry peers and our technical experts.

23/10/2025

🤝Welcoming Fonterra’s Global Assurance Team to our Auckland lab!

The team visited to gain firsthand insight into how AsureQuality supports ingredient safety, quality, and innovation across Fonterra’s global supply chain. They connected with our Sample Reception, Chemistry, and Microbiology teams to explore how our services support Fonterra’s operations and deliver trusted outcomes every day.

The visit was also a great opportunity to strengthen collaboration and explore new ways to enhance our partnership and deliver even greater value. We were thrilled to host the team during our Diwali celebrations 🎉, showcasing both our inclusive workplace culture and technical expertise.

We’re proud to support New Zealand’s largest food producer, and grateful to our people for their expertise, dedication, and focus on delivering for our customers every day.

Photo (Left → Right): Emily Wang, Richard Cradock, Iain McMillan, Amanda Nottage, Lara Marayag, Scott McArtney

19/10/2025

Congratulations to Harraways Rolled Oats, winner of the Product Lifetime Achievement Award at the New Zealand Food Awards 👏

This award celebrates products that have stood the test of time, iconic, trusted brands that continue to bring value to Kiwi households. The longevity of Harraways, along with other finalists Wattie’s NZ Baked Beans and Sanitarium Health Food Company NZ Weetbix, is proof of the impact of their innovation and commitment to quality.

As we celebrate 150 years of partnership with New Zealand’s food industry, we support the Lifetime Achievement Award, recognising excellence, leadership, and trust. Initiatives like this help drive collaboration and innovation, ensuring our food continues to set the global standard.

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Opening Hours

Monday	09:00 - 17:00
Tuesday	09:00 - 17:00
Wednesday	09:00 - 17:00
Thursday	09:00 - 17:00
Friday	09:00 - 17:00

Website

https://www.asurequality.com/

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