Ochaya - the matcha

Veibeskrivelse Nettsted

Ochaya - the matcha Bridging Cultures, Brewing Serenity.

Autumn has left a clue on our table 🍁Matcha is the obvious answer. But it may not be the whole answer 🫣There is another ...
17/09/2026

Autumn has left a clue on our table 🍁

Matcha is the obvious answer. But it may not be the whole answer 🫣

There is another clue hiding in this photo.

What flavour do you see, and where do you think it will appear this autumn: matcha, hojicha or coffee? 👀

Perhaps the person you usually order with will read it differently.

Let’s see who solves it first 🤭 🍂

“Hand-picked” can be more precise than it sounds 🌿✨In traditional Uji tea picking, growers may select a complete young s...
10/09/2026

“Hand-picked” can be more precise than it sounds 🌿✨

In traditional Uji tea picking, growers may select a complete young shoot - not individual leaves one by one.

🌱 One bud + two leaves: Isshin Niyou
🌱 One bud + three leaves: Isshin Sanyou
🌱 One bud + four or five leaves: Hutsu Tsumi

These picking patterns control how much of the young shoot enters the harvest. The Ujicha guide associates the smaller, more tender shoot sets with higher-grade Gyokuro and Sencha.

Hand-picking does not tell the entire quality story, but it tells us something important about selection and control at harvest.

👉🏻 Save this little guide - and tell us which term we should unpack next.

The orders kept coming. So did the theories ✍🏻August’s drink ranking is official 🥇Our personality predictions remain com...
06/09/2026

The orders kept coming. So did the theories ✍🏻

August’s drink ranking is official 🥇

Our personality predictions remain completely unverified 👀

Find your order, then send a friend the slide that sounds suspiciously familiar.

Still no match? Describe the personality missing from Ochaya’s menu below.
If we have not made their drink yet, your comment might give us an idea for what comes next 🤭

The words “first harvest” earn their place on a tea label when we explain what they actually mean 🌱Ichibancha refers to ...
04/09/2026

The words “first harvest” earn their place on a tea label when we explain what they actually mean 🌱

Ichibancha refers to the first young tea shoots picked that year - generally from late April to late May in the Uji tea guide 📝

The guide also explains that hand-picked Tencha and Gyokuro in Uji are made using Ichibancha. Later harvests follow at different points in the growing season and can bring a different character to the tea.

For Ochaya, “hand-picked first harvest” is not simply there to sound premium. It tells you something real about when the tea was picked and the young material selected at harvest 🌿

If you were choosing a matcha you had never tried before, what would you check first: origin, harvest or tasting notes? 🤔

✍🏻 Source: We Love Ujicha! · Ujicha Cooperative

02/09/2026

If your matcha loses its flavour under milk, adding more powder isn’t the solution 👀

A quality matcha latte requires a powder with enough natural body, rich Umami, and vibrant colour to complement milk and ice.

Ochaya helps café owners select the right Uji matcha grade for their specific menu: 🍹
🍵 Tell us your menu & serving size
🍵 Get a tailored Uji matcha recommendation & recipe support
🍵 Receive a free sample to test in your own café

👉 Request your sample via the link in our bio & Stories.

Brown is the easy part 🤎Hojicha starts as Japanese green tea. Roasting explains its colour and warm, toasted aroma.But t...
30/08/2026

Brown is the easy part 🤎
Hojicha starts as Japanese green tea. Roasting explains its colour and warm, toasted aroma.
But that still cannot tell us what you taste ☕️

So this time, we’re not writing the tasting note alone.
✍🏻 Complete one:
Tastes like __
Smells like __
Reminds me of __

Tried it? Give us your first impression.
Not yet? Make your best guess from the photo.
👉🏻 We’ll collect the replies and turn them into a community tasting note - then share the result.
No tea vocabulary needed. We’re curious about whatever came to mind first 😉

The sales ranking is official 🥇The personality reading is… Ochaya’s own interpretation 👀Find your usual order and see wh...
27/08/2026

The sales ranking is official 🥇

The personality reading is… Ochaya’s own interpretation 👀

Find your usual order and see whether it sounds familiar.

And if another slide reminds you of a friend, we’ll leave the sharing to you 🍵

26/08/2026

From Norway to Uji: Inside Japan’s Matcha Harvest | Vlog 01

You’ve seen the cup. Now see where it really begins 🍵

For Ochaya’s first YouTube vlog, we travelled with our Oslo team to Uji, Kyoto - to meet the people behind our tea and see its journey from the tea fields to production.

🎉The full vlog is now live. Find the link in our bio, Stories or pinned comment - basically everywhere we could put it. No excuses 👀
Watch and subscribe before we book the next flight ✈️

🔥Running a café or business? Our wholesale link is also in the video description.

Taste can begin with sunlight ☀️🍵L-theanine is created in the tea plant and contributes to umami. With more sunlight, so...
23/08/2026

Taste can begin with sunlight ☀️🍵

L-theanine is created in the tea plant and contributes to umami. With more sunlight, some of it changes into catechin, which is linked with a more astringent taste 🌿✨

That is one reason shaded and unshaded teas feel so different in the cup. That’s also why our Ceremonial Matcha is carefully shade-grown to preserve that smooth, rich umami flavor. Ochaya turns tea science into something you can actually taste 💚

Save this before your next side-by-side tea tasting 👀

22/08/2026

Plot twist: the matcha isn’t the main character this time 👀

Humans of Ochaya puts the people behind the bar in front of the camera - one tiny, chaotic moment at a time.

👉🏻Follow and pick your favourite. The team has already turned it into a competition 🏆

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