24/09/2026
Leila Alaoui (1982–2016) was a Moroccan visual artist and photographer whose work explored identity, belonging and representation.
Born in Paris and raised in Marrakech, Alaoui studied photography in the United States before returning to Morocco in 2008.
For her iconic series Les Marocains (The Moroccans), she travelled across Morocco with a mobile photography studio, photographing people from different communities and regions against a simple black backdrop.
She often set up her studio in markets and villages, carrying her own lighting, batteries and even a small printer so she could give people their portraits.
Her approach was simple but powerful: she asked people to pose, but did not direct them.
By removing her subjects from picturesque settings and photographing them with dignity and individuality, Alaoui challenged the exoticising and Orientalist imagery through which Morocco and its people had so often been represented.
Her aim was to document the extraordinary ethnic and cultural diversity of Morocco — far removed from stereotypes and images created for tourists.
In January 2016, while working on a women’s rights assignment for Amnesty International in Burkina Faso, Alaoui was seriously injured in a terrorist attack in Ouagadougou. She died on 18 January 2016, aged just 33.
Her legacy lives on.
Today, Leila Alaoui’s work continues to travel the world, entering museum collections and introducing new generations to the people, stories and cultural diversity she devoted her camera to preserving.