Lab Hilversum

Lab Hilversum Lab Hilversum a sweet and savory new store created by Primo Hilversum.

04/09/2026

POV: you walk into an Italian pastry shop for a sweet… but forgot to make a reservation 🐦‍⬛🇮🇹😂

We had a very unexpected customer at LAB today.

What do you think he wanted to order? 👇

29/08/2026

Kylie got the cake. Hilversum got everything. The gemstones has landed at LAB and it’s not just the cake that sparkles. Would you order this, or is it too much?

hilversum patisserie dessert foodtok labhilversum

27/08/2026

The viral gem cake has arrived in Hilversum. Mattia takes his desserts seriously, so this one was a lot to process. Would you order a cake like this, or is it too much? 💎🍰


📍 LAB - Italian Pastry Shop, Bussumerstraat 51, Hilversum

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29/07/2026

Vegan Desserts from LAB🩷💚

Brightly coloured tartlets, creamy tiramisu with no compromises: the vegan options here never compromise on flavour. Because delicious desserts are for everyone, without exception. 🌱🍰

📍Bussumerstraat 51, Hilversum

24/07/2026

Your dream cake, made just for you. 🎂✨

At LAB Hilversum, we specialize in custom cakes for every occasion. Share your idea, and we’ll turn it into something unforgettable.

📩 Order yours today!

22/07/2026

Tiramisu Wedding Cake 👰🏼‍♀️🤵🏻‍♂️

Soft layers, mascarpone that melts with every forkful, and a hint of cocoa to make it all even more special. The perfect cake for the sweetest day of your life, by LAB. 💍🍰

16/07/2026

🇮🇹🍰 SUMMER IS HERE!🥵

Mattia shows you LAB Hilversum’s summer selection of desserts. Fresh, light and full of Italian flavour.

Come and try them. 🍰☀️

SummerDessert

11/07/2026

Weekend plans? 🍰

Come to LAB Hilversum and taste our Limited Edition Cheesecake Collection. Available for a limited time only. 🤍

25/06/2026

🇮🇹🍪 Dough → oven → decoration → viral.

Every biscuit has a story to tell. Ours starts in our kitchen and ends up in yours. Watch the process 👉🍪

📍 LAB Hilversum, Bussumerstraat 51

♥️

17/06/2026

We gave Mattia some of the viral Italian biscuits. He gave us this face. 😏

Spoiler: he couldn’t stop at just one! Watch the reel to see what happened. 🍪 ✨

Adres

Bussumerstraat 51
Hilversum
1211ET

Website

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