brioche.

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brioche. French bakery in Amsterdam! 🥖🥐☕️Brioches, croissants, pains au chocolat, bread, coffee and more.🧡

Some things deserve a comeback.The crème brûlée brioche is back: soft brioche, creamy crème brûlée centre and that caram...
09/10/2026

Some things deserve a comeback.
The crème brûlée brioche is back: soft brioche, creamy crème brûlée centre and that caramelized top with just the right crack.

It’s staying until the end of November🧡
If you remember her, you know.
If you don’t… you’ve got two months to fix that!

Fig + matcha 🌿Not the most obvious combination.Which is usually where the interesting things start.Our fig matcha is her...
06/10/2026

Fig + matcha 🌿
Not the most obvious combination.
Which is usually where the interesting things start.

Our fig matcha is here for a little while (hot or iced).
Same drink, different mood.

😋 Plum, hazelnut & cardamom.Turns out they get along very well in a Danish.Especially with a generous swipe of cardamom ...
04/10/2026

😋 Plum, hazelnut & cardamom.

Turns out they get along very well in a Danish.
Especially with a generous swipe of cardamom cream.

No regrets.

New at Brioche 🧡

Apparently we’re four now 🥹🥐Which means some of you have been coming long enough that we know your order before you say ...
01/10/2026

Apparently we’re four now 🥹🥐

Which means some of you have been coming long enough that we know your order before you say it.

Four years of very early mornings, recipes scribbled and changed, things that made it to the counter, things that definitely didn’t, and a lot of familiar faces becoming part of our everyday life.

Some of you were here at the beginning. Some found us last week. Both still feels pretty special.

Brioche has changed a lot in four years but the important bit hasn’t really changed:

making things we genuinely want to eat, coffee we genuinely want to drink, and a bakery people actually want to come back to.

Four years. That went very fast🧡

Thanks for spending some of them with us.

111,500 products in one year. In one tiny bakery 😅Yeah… we might be running out of room.Since opening in 2022, Brioche h...
28/09/2026

111,500 products in one year. In one tiny bakery 😅
Yeah… we might be running out of room.
Since opening in 2022, Brioche has gone from 2 people to a team of 10, our revenue has tripled, and in 2025 alone we served 48,500 orders.
We’re incredibly proud of that. But it also means the space that got us here isn’t quite big enough for where we want to go next.

Brioche #2 would give us a proper production studio, more room to bake, test new ideas and keep growing,while supplying both locations.
And that’s exactly what we’re crowdfunding for 🙏🏼🧡

Want to help make it happen?
🥐 Join the pre-sale
💸 Or participate through the investment option

🔗 Full details & terms via the link in bio
And if contributing isn’t for you, sharing the campaign genuinely helps too🧡

Which number surprised you most: 48,500 orders, 111,500 products or 2 → 10 people? 👀

Okay, the secret’s out 👀We’re working on Brioche  #2, and our crowdfunding campaign is officially live!Swipe to see wher...
22/09/2026

Okay, the secret’s out 👀
We’re working on Brioche #2, and our crowdfunding campaign is officially live!
Swipe to see where we’re heading, why we’re growing, and how you can be part of it. 🥐🧡

It all started here. 🧡 Our little spot on Bilderdijkstraat that somehow became home to more of you than we ever imagined.

And somewhere along the way, our little Brioche started feeling… well, a little too little. 😅

We want more room to bake.

More room to create, experiment, and keep bringing new ideas to the counter…

And we think we’ve found the place for all of that. Our next neighbourhood: Rivierenbuurt 🥐

Now for the slightly scary / very exciting part: making Brioche #2 actually happen. And this is where you come in. 🧡

Want to be part of Brioche #2? 🧡
Our crowdfunding is officially live. You can support the project by investing through a 7-year loan, or simply join through our pre-sale.
Our goal: €80K–€160K to help build and equip our new production studio and second Brioche in Rivierenbuurt.
Full campaign details, rewards, terms…etc. → link in bio.

A little experiment is happening at Brioche this weekend! 🌿We’ve teamed up with our friend Ella from Chocolat Now to put...
18/09/2026

A little experiment is happening at Brioche this weekend! 🌿

We’ve teamed up with our friend Ella from Chocolat Now to put two rather special ingredients in the spotlight: baobab & moringa.
One comes from a fruit with a naturally tangy flavour, the other from nutrient-rich green leaves. Both inspired us to get a little creative behind the counter.

The result? Two special drinks:
🌸 Spanish Baobab Pistachio Latte
🌿 Moringa Ginger Latte

Two unexpected combinations, two new drinks to discover. And just one weekend to try them.

September 19 & 20 only. €5 each.

Which one are you curious about? 🧡

Fig season is short. We took that as permission to go a little overboard 🤎Our new Fig Danish: crisp, buttery layers fill...
02/09/2026

Fig season is short. We took that as permission to go a little overboard 🤎
Our new Fig Danish: crisp, buttery layers filled with frangipane and fig compote, topped with vanilla-fig ganache and fresh figs.

A little nutty, a little creamy, plenty of fig. Apparently one version of fig wasn’t enough.

Available throughout September only at Brioche.

We’re back from vacation… and we brought you Banoffee 🍌🤎September means back to work, back to school, rainy Amsterdam mo...
29/08/2026

We’re back from vacation… and we brought you Banoffee 🍌🤎
September means back to work, back to school, rainy Amsterdam mornings… and, luckily, a brand new Brioche of the month!

Meet our Banoffee Brioche: our signature brioche, with banana, a big cloud of vanilla cream, salted caramel dripping down the sides and a little banana crunch on top.
Rich, messy and comforting… just what September needs.

Because if we have to say goodbye to summer, we might as well do it with brioche.

Available throughout September only at Brioche.

Important question:👀 Banoffee brioche + coffee, or on its own?

After a little holiday break, the doors are opening tomorrow, the ovens are warming up, and Brioche is ready to smell li...
25/08/2026

After a little holiday break, the doors are opening tomorrow, the ovens are warming up, and Brioche is ready to smell like Brioche again.
And yes… we’ve been listening 👀
We took notes of the flavours you’ve been craving, the bakes you’d love to see on the counter, and all the little suggestions you shared with us. We can’t promise everything at once, but we’ll do our very best not to disappoint.

There’s also a little more happening behind the scenes… but we’ll keep that part to ourselves for now 🤫

See you tomorrow!

Adres

Bilderdijkstraat 164
Amsterdam
1053LC

Openingstijden

Woensdag 08:00 - 17:30
Donderdag 08:00 - 17:30
Vrijdag 08:00 - 17:30
Zaterdag 09:00 - 17:00
Zondag 09:00 - 17:00

Telefoon

+31611805227

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