13/04/2026
When I started selling fondant on fondantfix and more!, I was fortunate to have a distributor I already had a good relationship with. But as demand grew, I needed to produce more.
I asked for help, and because I was a “good customer,” she agreed to sell icing sugar to me on credit and at a cheaper rate. That relationship saved me money.
But delivery costs and travel time became a challenge.
One day, I reached out directly to a manufacturer on Instagram to ask if they could supply me. To my surprise, they agreed, and their prices were even better.
But buying in larger quantities created cash flow pressure.
After taking a cake business class where we discussed cash flow strategies, I approached the company agent and asked if I could delay payment after receiving supplies. He agreed. That single negotiation improved my cash flow dramatically.
This experience taught me something important:
Your strategy is shaped by the actions you take to strengthen your bargaining position with suppliers. Relationships matter. Asking matters. Negotiating matters.
How are you strengthening your supplier relationships today ❤️
