Fish & chips quintessentially is an English invention which interestingly celebrated its heritage of 150 years anniversary in 2010, the first shop recognised as selling the product going back to 1860. The dish can be found in almost every hotel, coffee shop and western restaurant menu in the World underlining its universal popularity . In Britain there are over 10,000 outlets where every community
has its own “Chippy” – a retail outlet selling freshly prepared fish & chips and other comfort food items such as pies, sausages and chicken pieces. Regional specialities like fish-cakes, pickles, baps, curry sauce and gravies add variety to the meals on offer, whilst as an alternative to potatoes, rice and salads can be found as savers for the more health conscious amongst us. Union Jacks management also have a rich history in the development of the fish and chip shop concept in Asia. They were involved in the iconic Harry Ramsden franchise that opened in Hongkong back in 1992, the launch of Smiths in Singapore in 2010 and the now the first Union Jacks due to open in Petaling Jaya Malaysia in late November 2014. With this first mover advantage the popularity of Union Jacks would appear to be assured by opening an authentic fish & chip shop that any ex-pat, tourist or anglophile lover from any country would want to visit. The backbone of the concept is to serve and showcase the finest ingredients prepared in the traditional manner for eating in, delivery or taking away. The fish products are those found in high street chippy’s in the UK, whilst the imported fresh potatoes are crafted into chips daily. The outlets staff will be trained to ensure consistency, quality of product and a unique British-ness befitting the concept.
