12/09/2026
Wilson the coffee roaster here 👋🏻 People sometimes assume a brand's look and words come from a marketing agency somewhere. Ours don't.
They come from the two of us, at the same kitchen table we pretended to be a studio 🙈 I am the wordsmith, and Yeefong is the artist.
The voice you read is mine: our brand name, the official tagline "coffee with character", the website, blog posts... these posts, they are all my works, or written with my supervision ✍️ Long before I ever roasted a bean, I was a copywriter, tv scriptwriter, translator. And today writing is still the part I love most in my life, so nothing goes out sounding like anyone but us.
Everything you can see is Yeefong's. Not just the stickers on the bags, but the boxes, our t-shirts and soon other merchandises too. Every composition, every colour, every small decision about where a shape sits and why, either drawn by her or drawn to her creative direction 👩🏻🎨 Before corporate, art and graphic design were her studies, and the roastery is where they finally came home.
So when a coffee reaches you, it arrives with a face she shaped and a voice I wrote, both made for that one coffee ❤️ It is for the brand, sure. But it is also just us two crackpots doing the things we've always loved, on products we finally get to call ours.
If you've noticed the little things on our brand, thank you! Sometimes the best compliment is attention 🥰
Yours truly,
Wilson