23/09/2026
If you've ever wondered why one matcha tastes sharp and bitter while another feels smooth, sweet and full of umami โ it starts long before whisking.
One of the secrets?
Shade
Before harvest, tea plants destined for matcha are shaded from direct sunlight.
This changes how the leaves develop and helps create the characteristic umami we look for in good matcha.
So maybe the question isn't:
โDo I like matcha?โ
Maybe it's:
โHave I found the matcha I like yet?โ ๐ต
Team bold & intense or smooth & umami?
