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The Bob food

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16/09/2026

A lot of customers ask us…
“Why does your pork jerky smell so good? Did you fry it?” 😂

Nope. We don’t fry it.

We roast it first, then slowly low-temp air dry it.

That’s where the natural golden-brown colour and that deep, roasted meat smell come from.

And yes… even picky dogs seem to notice the difference. 😂

No artificial flavouring.
No unnecessary extras.
Just real pork, roasted + air dried.

And the best part?

RM19 / 80g.

We believe natural treats shouldn’t feel like a luxury.

100% Pure meat - roasting - better value.

01/09/2026

🌕 This Mid-Autumn, there’s one more little one at the table. 🐶❤️

Every year, we get together, share mooncakes and enjoy a little family time.

And this year, we thought…

Why should our furkids miss out?

So we made a mooncake just for them. 🥮🐾

Two flavours, made with simple ingredients:

🤎 Traditional Baked Skin
🍫 Carob, for that chocolatey taste, without using chocolate.

Made with pork loin, sweet potato and goat milk cheese, then slowly air-dried at 50°C for 30 hours.

No sugar. No preservatives.
Just a little treat, made with a whole lot of love.

Because they may not understand what Mid-Autumn Festival is…

but they know they’re part of the family. ❤️

🌕 A little mooncake, a whole lot of love.

Mid-Autumn Limited Edition, made especially for our little ones. 🐶🥮

31/08/2026

A little taste of home, made for our little ones. 🐶❤️

Remember all those familiar Nanyang kuih we grew up eating?

The kind you see at pasar, during family gatherings, or just sitting on the table waiting for you. 😋

This time, we made them for your furkids too.

Kueh Tu Tu, Ang Ku Kueh, Onde-Onde, Kueh Keria and more…
same Nanyang vibes, but made specially for dogs. 🐾

No sugar. No preservatives.

Just simple, natural ingredients and lots of love. ❤️

Because they may not know what Nanyang means…
but they definitely know a good treat when they taste one. 😂🐶

Pet Expo Limited Edition
see you there!

27/08/2026

We heard you. And we actually did something about it. ❤️

You told us:

“100g is not enough.”

But at 150g, it starts to feel too expensive for everyday feeding.

So we thought about it. A lot.

And we decided to add 50% more food, and maintain the price below Rm10 for 150g

Same recipes.
Same ingredients.
Same slow-cooking process.
Same 85°C cooking.
Same grain-free recipe.
Same single-protein approach.

We didn’t add fillers. We didn’t cut corners. We simply gave you more.

Yes, this means we make less from every pack.

But honestly, that’s a trade-off we’re willing to make.

Because we don’t want “duck flavour” with chicken hiding inside.

We don’t want grains just to bulk up the food.

And we don’t want to make feeding real food feel like a luxury.

We just hope…

Every dog deserves to eat real, natural food, every single day.

So here’s our little change:

100g → 150g
+50% more food
Only +RM1

You asked.
We listened. 🐶❤️

25/08/2026

EXPO FIRST LOOK 👀 NEW LAUNCHES ARE HERE.

We’ve been working on a few new things… and here’s your first look. 👀

🌿 Kelp Eggyolk
For coat, skin & nose colour support.

🍄 9-Wild Mushroom
A blend of 9 mushrooms for immune & digestion support.

🧡 Golden Raw Turmeric — NEW & IMPROVED
We changed the texture from fine powder to a coarser, more natural texture, made with 100% turmeric only.

And yes… these are just some of the new launches you’ll be seeing at JB Pet Expo.

If you’re coming, come take a closer look.
You might find a new favourite for your dog. 🐶

EXPO FIRST LOOK
SEE YOU AT JB PET EXPO!

22/08/2026

EXPO FIRST LOOK 👀

After a few years… we finally did it. 🥹

Our NEW LOOK is making its first appearance at the JB Pet Expo!!

And we’re not gonna lie
we think the new packaging looks SO much better.😝

So much nicer to bring home,
and honestly… even nicer to gift. 🎁

But hey, don’t just take our word for it.

Come see it for yourself at the Expo.

This is only the first look.
More to come.

11/08/2026

𝗘𝘃𝗲𝗿 𝗻𝗼𝘁𝗶𝗰𝗲𝗱 𝘁𝗵𝗲 𝗼𝗶𝗹𝘆 𝗹𝗮𝘆𝗲𝗿 𝗼𝗻 𝘀𝗼𝗺𝗲 𝗽𝗼𝗿𝗸 𝗷𝗲𝗿𝗸𝘆? 👀

We don‘t want that on ours.

We 𝘁𝗿𝗶𝗺 𝗼𝗳𝗳 𝘁𝗵𝗲 𝗲𝘅𝘁𝗿𝗮 𝗳𝗮𝘁 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗽𝗼𝗿𝗸, leaving you with cleaner, leaner jerky.

Then we use our 𝗹𝗼𝘄-𝘁𝗲𝗺𝗽 𝗿𝗼𝗮𝘀𝘁𝗶𝗻𝗴 + 𝗮𝗶𝗿-𝗱𝗿𝘆𝗶𝗻𝗴 𝗽𝗿𝗼𝗰𝗲𝘀𝘀 to bring out more of that real meat flavor.

𝗟𝗲𝘀𝘀 𝗼𝗶𝗹. 𝗠𝗼𝗿𝗲 𝗺𝗲𝗮𝘁 𝗳𝗹𝗮𝘃𝗼𝗿.
And somehow, it’s still 𝗥𝗠𝟭𝟵 / 𝟴𝟬𝗴 🐷

𝗚𝗼𝗼𝗱 𝗷𝗲𝗿𝗸𝘆 𝗱𝗼𝗲𝘀𝗻‘𝘁 𝗵𝗮𝘃𝗲 𝘁𝗼 𝗰𝗼𝘀𝘁 𝗺𝗼𝗿𝗲.

Let your dog be the judge. 🐶

16/07/2026

If you’re already stocking up on jerky...

You might as well grab a FREE Pork Cracker too.

For a limited time:

🎁 Buy Any 3 Jerky Packs
🐷 Get 1 Pork Cracker FREE

No points.
No vouchers.
No minimum spend tricks.

Just pick any 3 jerky packs and we’ll add a Pork Cracker on us.

Made with pork hind leg meat, Pork Cracker is thin, crunchy, and quickly becoming a favourite among our taste testers. 👀

And yes...

Our jerky packs are now bigger too.

🐔 Chicken → 100g
🦆 Duck → 100g
🐷 Pork → 80g
🐄 Beef → 80g

More treats. Same quality.

📅 Available from 18 July – 18 August.

Which jerky flavour would your dog choose? 🐾

24/06/2026

🍟 DID YOU BUY PAWKY OR PAWTATO CHIPS AT THE LAST PET EXPO?

If you did, congratulations! 🎉

You might have a FREE replacement waiting for you at our next expo. 🐶✨

Here’s how:

📦 PAWKY
✅ Keep your Pawky box
✅ Bring it to our next Pet Expo (Sept 4–6)
✅ Redeem a BRAND NEW Pawky for FREE

🍟 PAWTATO CHIPS
✅ Keep the flavour sticker from your pack
✅ Collect 5 stickers
✅ Redeem a FREE pack of Pawtato Chips

That’s it. ❤️

Not sure where the sticker is?

Swipe ➡️ to see where to find it.

📢 One more thing:

There was a printing mistake on the Pawtato Chips packaging, and all packs showed “100% Chicken Breast”.

Don’t worry — the flavour sticker always shows the correct flavour, whether it’s Chicken, Beef, Pork or Duck. 👍
———————-
Only a limited number of Pawky was available during the expo, so if you managed to get one...

🎉 You’re one of the lucky ones!

Tag a friend who bought Pawky or Pawtato Chips before they throw the packaging away. 😂🐶🍟.

08/06/2026

🚨 JB PET EXPO IS ALMOST HERE! 🚨

Still planning which booth to visit?

Here’s why pet parents are adding us to their MUST-VISIT list 👇

🎉 EXPO SUPER DEALS
Buy More, Save More across treats, chews, toys & stew treats.

💰 VALUE PACKS
Daily treats at some of our best prices ever.

✨ EXPO EXCLUSIVE ITEMS
Including our crowd favourites:
🥔 Pawtato Chips
🍲 Bark K*t Teh
🦆 Limited Festival Dumpling

🎁 BRAND NEW MEMBERSHIP REWARDS
Earn points, enjoy rebates, unlock exclusive member deals & get 2X points during the expo!

🔥 PLUS...
LIKE + SHARE + FOLLOW
for a chance to WIN RM70 CASH VOUCHERS (2 winners)!

Whether you’re looking for chews, jerky, stew treats, toppers or fun toys...
we’ve got something for every wagging tail. 🐶❤️

📍 JB Pet Expo
📅 12-14 June

Tag a pet parent who should NOT miss this 👇

Address

Johor Bahru
81300

Website

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