In keeping up with the times, Food Empire Holdings launched MacCoffee™, its first brand in the 3-in-1 coffee mix category, an innovative product that changed the way people consumed coffee. By the late 1990s, MacCoffee™ was on sale at most Russian food kiosks and open-air markets. Over the years, consumers across many countries have come to love MacCoffee's rich aroma, premium quality and superb t
aste, voting it to be the number one spot year after year. Its success has been underpinned by constant research and attention to market needs, showing positive and strong brand equity, and also not forgetting a watchful presence in the local market. Like a true innovator, MacCoffee™ continues to bring new and unique blends of coffee in different categories to its consumers. Today, MacCoffee™ is the leader when it comes to quality and remains a household favourite in many countries especially Russia, Ukraine, Kazakhstan and several CIS countries.
