The Place Firenze

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The Place Firenze A new Home is born. Welcome to The Place, your home in Piazza Santa Maria Novella.
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From Impruneta to Florence, a meeting of Tuscan flavours and culinary visions.On 20 October, L'Oca Bonda joins Chef Asso...
09/10/2026

From Impruneta to Florence, a meeting of Tuscan flavours and culinary visions.

On 20 October, L'Oca Bonda joins Chef Asso Migliore at THE PLACE Firenze for a special dinner, bringing together two distinct identities in a celebration of the Tuscany’s rich culinary culture.

An evening shaped by shared roots, creative exchange and a love for the flavours that make Tuscany unique.

20 October | €60 per person
Water and one glass of w**e included.
Limited seats. Reservations open.

all proceeds will support the projects of The Place of Wonders

08/09/2026

When white tablecloths meet flour-dusted hands.

On 22 September, rolls into THE PLACE Firenze from Luco del Mugello with his famous ravioli, tortelli and plenty of Tuscan spirit.

For his first time cooking in a five-star hotel, Gianni will prepare fresh pasta live, before joining Chef Asso Migliore for a "quattro mani" dinner.

No need to reinvent tradition when it already tastes this good.

And there is even more to be satisfied about: all proceeds will support scholarships for young artisans at LAO through .foundation.

22 September | €60 per person
Water and one glass of w**e included.
Limited seats. Reservations open.

As summer slowly gives way to a new season, Florence begins to find its rhythm again.Starting this September, discover o...
29/08/2026

As summer slowly gives way to a new season, Florence begins to find its rhythm again.

Starting this September, discover one of our new Florentine Rituals: Rooftop Yoga.

A guided practice overlooking the city's rooftops and the Duomo, where movement, breath and the beauty of Florence come together to begin the day with intention.

Available to both hotel guests and local visitors.





There is something deeply Florentine about gathering around a table, flour on your hands, and learning a recipe that has...
21/08/2026

There is something deeply Florentine about gathering around a table, flour on your hands, and learning a recipe that has been passed down through generations.

Join Chef .migliore and his team as they reveal the art of preparing traditional Florentine schiacciata. Knead the dough by hand, top it with seasonal Tuscan ingredients, then savour it fresh from the oven, paired with award-winning Fattoria di Maiano extra virgin olive oil.

Before you leave, you'll take home the original recipe and a bottle of the same award-winning olive oil, so you can recreate a taste of Tuscany wherever you are.

Perhaps that's why it has become a ritual: once you've tasted it, you'll want to return to it again and again.





A view. A rooftop. Endless ways to enjoy it.Greet the day with the morning sun.Savour the stillness of a slow summer aft...
18/08/2026

A view. A rooftop. Endless ways to enjoy it.

Greet the day with the morning sun.
Savour the stillness of a slow summer afternoon.
Let the evening unfold around the table as Florence turns to gold.

IN MY PLACE | JacopoWhen he's not welcoming guests at THE PLACE Firenze, Jacopo proudly wears the colours of Calcio Stor...
14/08/2026

IN MY PLACE | Jacopo

When he's not welcoming guests at THE PLACE Firenze, Jacopo proudly wears the colours of Calcio Storico Fiorentino, keeping alive one of the city's oldest traditions.

"My Beloved Florence" isn't just where he works, it's a heritage he lives every day.






Some traditions are so rare they become Wonders.Welcome For generations, their artisans have shaped, groomed and assembl...
11/08/2026

Some traditions are so rare they become Wonders.

Welcome
For generations, their artisans have shaped, groomed and assembled feathers into creations that celebrate beauty, creativity and joy. Using feathers responsibly recovered as a by-product of the food industry, each piece gives new life to a natural material that would otherwise go to waste, transforming it into wearable art.

One of Europe's last workshops preserving this extraordinary craft, Mazzanti Piume embodies the spirit of Florence, where heritage continues to evolve through the hands of its makers.

At THE PLACE Firenze, we are proud to celebrate artisans like Mazzanti Piume through .foundation , helping preserve the city's living craftsmanship for future generations.

The taste of a Mediterranean summer.The fragrance of capers, the sweetness of octopus, the richness of a classic puttane...
09/08/2026

The taste of a Mediterranean summer.

The fragrance of capers, the sweetness of octopus, the richness of a classic puttanesca sauce.

In Chef Asso's handmade tortelli, every ingredient is a tribute to his Campanian roots, bringing the flavours of the sea to the heart of Florence.





Some keys open a door. Others unlock the soul of a city.At THE PLACE Firenze, even our room key reflects Florence's arti...
05/08/2026

Some keys open a door. Others unlock the soul of a city.

At THE PLACE Firenze, even our room key reflects Florence's artisanal heritage. Handcrafted by , the renowned jewellery school that collaborates with .foundation , it transforms an everyday object into a lasting keepsake.

And behind this key? THE GRAND.
A 92-square-metre residence overlooking Piazza Santa Maria Novella, designed for those who value generous spaces, timeless elegance and the feeling of being at home.

17/07/2026

The "affogato" is having a comeback. We never stopped loving it.
Especially on our terrace.





Indirizzo

Piazza Di Santa Maria Novella 7
Florence
50123

Sito Web

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