07/10/2026
A vision that my brother Zuber Shaikh and I once spoke about is finally a reality. ✨
Seeing i-Cool come to life feels surreal. This is the product that I, along with the entire team at Reliable Brands have been passionately working on for the past few months — and we finally launched it last week. ❤️
The journey has been nothing short of a rollercoaster — filled with challenges, excitement, lot of sleepless nights, countless discussions, and some truly unforgettable moments. And just like watching your own baby take its first steps, seeing i-Cool come to life was an incredibly emotional and proud moment for all of us.
We celebrated this milestone with an amazing evening surrounded by so many familiar faces from Bollywood and the influencer community. The energy, the atmosphere, the people, and the entire evening were simply unreal. ✨
I am truly grateful to Almighty Allah (SWT) for making this journey possible, and to every single person who believed in the vision and played a part in building i-Cool into what it is today.
This is just the beginning. ❤️
The next few stories are a little recap of the launch evening — so go watch, enjoy, and most importantly, show some love and support to our very own i-Cool. 🫶
Here’s to new beginnings, bigger dreams, and many more milestones ahead. 🚀
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