The dream began when he founder started working in a pizza restaurant at the age of 18 he worked there for 3 years then due to circumstances he has to left his job and went to Delhi to at Gen pact now known as GE Capital during his course of work he got the chance to work in America for couple of months and for a year in London when he came back decided to start up his dream project of a pizzeria.
He himself being a great pizza lover actually wasn’t happy with the cost that he had to pay for the quality and a quantity of the food that he would get, so when he started his own restaurant he brought up the concept of Rs.99 unlimited in which the person get delicious pizza’s and something extra, people could fill their belly and we happy with what they paid. The concept which brought the revolution and importance of Rs. 99 and gave people a choice of having quality food from all ages. He not only wanted the kids and youngsters but most importantly families to have their meal without having a budget in their mind. His secondary object was to educate people about the food that they ate and make them aware of the quality.
