Asda

13/10/2026

Turns out we're quite the spectacle. 👓
90% of Which? respondents said we're good value. Making us a Which? Recommended provider. 🎉
Excuse us while we admire this achievement from every angle. 🤩✨

13/10/2026

As part of the celebrations for the 30th anniversary of our Tickled Pink breast cancer charity campaign Sam is taking on a "triple no ni**le challenge" to raise awareness and inspire people to check themselves.

At 19, Sam was diagnosed with Hodgkin lymphoma and underwent chemotherapy and radiotherapy to her chest. While the treatment saved her life, radiotherapy increased their risk of developing breast cancer later in life. She underwent a risk reduction double mastectomy in April 2025 and says that for her, it was the right decision. Now 32, she has tackled the London Marathon, Chase the Sun, a 205-mile cycle ride between sunrise and sunset, and a two-mile Swim Serpentine challenge in London – raising money for our charity partner CoppaFeel!. Sam took on all of her three challenges topless to start conversations, challenge perceptions and show that her body is strong and valid.

She said: "It's liberating! I'm doing them all topless to show off the scars. I want people to be able to advocate for themselves, go to the GP and, seeing my chest, think, 'I should probably check my chest, there's a bit of a lump, go get it checked out. I don't want to get scars like that.' I think it's beautiful, this survivor's body I live in and I'm really proud of it. But I know there'll be some people that feel differently, they might see that and go "I should get that little lump checked" and that's what I'm doing. I've lived through all that rubbish so that I can try and turn it into something good. I wanted to do something bold and brave and give people an opportunity to see it."

Sam also has a message for Asda customers: "Happy 30th birthday to Tickled Pink. What you guys have been doing over the years is amazing. I've been seeing that messaging since I was a kid and you know when Asda turns pink everybody knows about it. It's such a great platform to raise that awareness and raise that message and get people checking their chests and advocating for themselves and raising money for vital things like Breast Cancer Now and everything they do and CoppaFeel! and everything they do. So thank you, thank you, thank you, thank you!"

13/10/2026

Turns out we’re quite the spectacle. 👓

90% of respondents said we’re good value. Making us a Which? Recommended provider. 🎉

Excuse us while we admire this achievement from every angle. 🤩✨

12/10/2026

The ideal chocolate for the millennials perfecting that bedtime routine 😴🍫

11/10/2026

This Tickled Pink, the besties that bake together, stay together 💗🍪

In need of weekend plans? Pick up one of our Bake Some B***s Biscuit Kits in store, and get the GC together. Quality time 🤝 spreading awareness 🎀

11/10/2026

"Being a man and hearing the words 'you've got breast cancer' is a proper, proper shock" – the words of Asda customer Darren, who's a big advocate for our Tickled Pink campaign.

Darren is a regular at our Cannock store's Tickled Pink events raising money and awareness for charity partners Breast Cancer Now and CoppaFeel!. He's always happy to chat to customers and colleagues about his experience and offer advice to anyone who needs it. He was diagnosed with grade two invasive ductal cancer in June 2023 after his wife Fiona felt a lump in his chest when he was lying down. She is registered blind and has a heightened sense of touch.

Darren said: "It was just a massive shock. I'd heard of men getting breast cancer, but hadn't really taken it in. It's something like 55,000 woman a year in the UK get breast cancer, for men it's less than 400. It is rare, but it does happen. I think in a way I've been really lucky as from finding my lump to my op it was only six weeks. I am one of the very lucky few who haven't had to have chemotherapy or radiotherapy, I'm just on Tamoxifen for five years."

Asda Cannock community champion Sue said: "It's great having Darren at our events, where he's able to give a male perspective on breast cancer. It really brings it home that breast cancer doesn't discriminate, both men and women can get it."

10/10/2026

"Breast friends" Julie, Helen and Pauline from Asda Thornaby are at the heart of the store’s Tickled Pink activity as it celebrates its 30th anniversary. 🎀

They've all had breast cancer and, after recovering well, are using their own experiences to help customers and colleagues recognise the signs and symptoms of breast cancer – raising tens of thousands of pounds for charity partners Breast Cancer Now and CoppaFeel! in the process. 💗

Helen said: "Tickled Pink is amazing and I feel proud to be involved. For me it's all about community spirit and raising awareness and it's come such a long way in 30 years. I hope in the future that everyone will be able to survive breast cancer. Early diagnosis is the key and that's what Tickled Pink is all about.

09/10/2026

💗 This year, Sam took on running, cycling and swimming challenges to help raise awareness for CoppaFeel!

After being diagnosed with cancer at 19 and later undergoing a double mastectomy, Sam chose to celebrate her body and encourage others to know their normal.

We're honoured that Sam shared her story as part of Tickled Pink.💕

09/10/2026

The Tickled Pink awareness posters displayed in our St Leonards-on-Sea store played a huge part in our colleague Donna's decision to check herself – and when she did she found a small lump in her breast which turned out to be cancerous.

Seeing those reminders every day helped her to recognise what to look out for and encouraged her to take action. In August last year Donna, who's 46, found a tiny lump, less than a centimetre, just under her ni**le. At first, she thought it might be a harmless cyst, something that would disappear on its own, but after a few days it remained so, with a gentle nudge from her partner, John, she made the decision to visit her GP. A mammogram and biopsies were carried out, and within three weeks she found out she had Stage 1 breast cancer. In October, she underwent a full mastectomy, along with the removal of four lymph nodes under her arm, and then started chemotherapy. She's since made a great recovery and has returned to work.

Donna said: "My mum had breast cancer at about the same age as me so I was kind of aware, but I'm one those people who think everything's okay and never go to a doctor. I see all the Tickled Pink stuff at work every day. The posters are everywhere, even the toilets. You can't miss them. Their message worked as it made me very aware, and so I thought I'd better check myself. I'd like to think that a lot of our customers are seeing the messages too and checking themselves. The earlier you catch things, the easier it is to deal with it. Thankfully I caught mine early, so it was relatively easy to get rid of.

"Tickled Pink is a great charity and it's brilliant in raising awareness. I've always supported Tickled Pink in the store and worn the T shirts, we all do here. Our community champion Wendy always makes sure we are up for it."

08/10/2026

🤝 us when the news is unexpectedly excellent 🎀🥤

08/10/2026

🚨PSA: The iconic pink Diet Coke cans are BACK 🚨
And with a minimum of 10% of the price of every Tickled Pink product sold going to Breast Cancer Now and CoppaFeel! , every sip supports a great cause*. 💕

*10% from the sale of these products will be donated to Breast Cancer Now (Reg. Charity Nos. 1160558 & SC045584) and CoppaFeel! (Reg. Charity Nos 1132366 & SC045970). This will be divided at a 70/30 split to Breast Cancer Now and CoppaFeel! respectively.

08/10/2026

The Christmas Food to Go leaflet is here. ✨🤩

🎄Exceptional Free Range & Corn-Fed Norfolk Bronze Turkey (serves 6-8) £8 per kg
🎄Exceptional Aberdeen Angus 30 day Matured 4 Bone-in Rib (serves 11-14) £20 per kg
🎄Exceptional Prawn Platter (serves 4-6) £20
🎄Exceptional Ultimate Cheeseboard (serves 4-6) £17
🎄Vanilla Reindeer Cheesecake (serves 10) £7.25

07/10/2026

Our store manager Natalie will be doing a 30 mile static bike ride on October 14 in support of Tickled Pink. She will be in the foyer at 11am doing this task. We wish her good luck.

– Mavis, Asda community champion

07/10/2026

On Wednesdays we wear pink. This October, we're shopping pink too. 💕🛒

This Breast Cancer Awareness Month, 500 pink trolleys in selected stores are helping make breast awareness part of the everyday, with QR codes linking to chest-checking information and the Tickled Pink Pledge. Don't forget to keep an eye out in store for selected products - money raised goes to our Tickled Pink charity partners Breast Cancer Now and CoppaFeel! 💗

06/10/2026

Demure. Mindful. Freshly delivered from the pumpkin patch. 🎃
Popping up in your nearest store now 🛒

30/09/2026

It was great to go a long to my local charity, Action Station Community Library, and surprise them with a cheque for £20,000 from the Asda Foundation the money will be used to get a new heating system.

- Mavis, Asda community champion

08/09/2026

A customer at our South Shields store was so impressed with Dave's customer service that she posted on a local Facebook group to say what a star he is.

She wrote on Parent Network - South Tyneside: "I just wanted to give Dave a shout out for his excellent customer service. He helped me get a very large order through the till to my car and nothing was too much bother to him. It's so rare to have someone put themselves out like this nowadays, so wanted to say a massive thank you. You're a diamond."

Team leader Dave, who's worked at the store for 32 years, said: "I love interacting with the customers and helping them whenever I can. In this instance the lady had wanted eight huge storage boxes, and they would have been difficult to put in trolleys so I said for her to leave them in the cage. I pushed it to the checkout, scanned them and then pushed it to the car park. Her husband had moved the car to the front of the store so it would be easier to park. It was lovely of her to post what she did; it's nice to be appreciated”.

Emma, the store's operations manager, said: "We loved the post the lady made about Dave because it just solidifies who he is as a colleague and as a person. It's always nice when customers reach out to show their appreciation. It was a lovely gesture and it meant a lot to Dave, and myself as his manager. I wasn't too surprised by the post because I often catch him nattering to anyone and everyone. He always puts the customer first and goes out of his way to help."

27/07/2026

Was great to meet up with John from the Rotary Club to give him a donation to support the good work that they do supporting local charities in South Tyneside.

– Mavis, Asda community champion

24/07/2026

Was good to donate to a new charity, Living Water Church, that is supporting the children in the summer holidays with activities, lunch and games.

– Mavis, Asda community champion

19/05/2026

Well done, Tracey!

When a customer went to pay for her shopping at our South Shields store only to realise she'd left her purse in her car which was being fixed at a garage our self-checkout colleague Tracey stepped in and paid for the groceries herself.

Tracey said: "The customer's a regular and we always say hello. She was at the checkout and got upset because as she went to pay she realised she didn't her her purse on her and had no other means of payment. Her day was going from bad to worse. I said for her not to worry and I got them for her – it was things like bread and milk, things that she needed. I would hope someone would do the same for me If I was in that situation."

The lady came in later to reimburse Tracey and to bring her a thank you card. Claire, the store's customer manager, said: "Tracy showed what a truly thoughtful and generous person she is. She turned what could have been a stressful moment into one of genuine kindness."

19/05/2026

Happy birthday to all our colleagues and customers!

– Mavis, Asda community champion

12/05/2026

It was great to have Key to Life in store doing a food drive.

This local charity delivers food all round South Shields on the community bus. It also makes up parcel for people that call in to the hub.

- Mavis, Asda community champion

12/05/2026

I had a good day doing a Tickled Pink tombola in the foyer. A big thank you to all our customers that had a go and supported this good cause. We made over £250.

– Mavis, Asda community champion

11/05/2026

Veterans Response were in store doing a food drive with the help from Mrs Brown and also doing a recruitment for volunteers to help them.

– Mavis, Asda community champion