11/06/2026
💭 Thursday Thoughtful...
I saw a post this week that really got me thinking.
A local charity page had taken the time to promote another local business. There was nothing in it for them, no obvious benefit, no catch – just a genuine desire to support someone they know and help spread the word about what they do.
In a world that can sometimes feel very much like "every business for itself", it was genuinely refreshing to see.
As business owners, it's natural that we're focused on our own businesses. We all have bills to pay, staff to look after and challenges to face. But sometimes I wonder whether we underestimate just how much a simple like, share, recommendation or mention can mean to another local business.
One of the things I love about Pembroke is the number of people who genuinely care about the town and want to see it thrive. There are some fantastic people who spend their own time promoting local businesses, events and organisations simply because they want to see the town succeed.
The reality is that when people are encouraged to shop, eat, drink and spend time in Pembroke, everybody benefits. A thriving town attracts more visitors, creates more opportunities and helps keep our high street and local businesses alive.
Perhaps if we all supported each other a little more often, whether that's sharing a post, recommending a business, or simply saying something positive, it could make a bigger difference than we realise.
What do you think? Do local businesses support each other enough, or is there room for more of it? 👇
