Sugar Loaf

Sugar Loaf Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Sugar Loaf, Pub, 98 New Town Street, Luton.

A family-run local community pub • Serving delicious home-cooked food • A warm & welcoming atmosphere.

5* Tripadviser Reviews ⭐️⭐️⭐️⭐️⭐️

📍98 New Town Street, Luton, LU1 3ED.

09/06/2026

5 bunches of flowers later 💐☺️

Feeling incredibly loved and grateful after an amazing weekend. Thank you all for your kindness and support 💚

06/06/2026

Wow. What a day ❤️

I am completely overwhelmed by how today went. Seeing our community come together, support one another, and create such an incredible atmosphere has honestly meant the world to me.

The very first New Town Community Festival exceeded everything I could have hoped for. The performers were absolutely outstanding, and I can’t thank them enough for giving their time and talent to be part of something so special.

Throughout the day, all I heard were people saying what a fantastic day they had, how brilliant the entertainment was, what an amazing vibe there was, and how they can’t wait for the next one. Hearing that makes every bit of hard work worthwhile.

I’ll be sharing a more detailed post tomorrow, along with lots of photos from the day, but tonight I just wanted to say thank you.

Thank you to every resident, sponsor, volunteer, performer, local business, church, school, stallholder, and supporter who played a part in making today such a success.

A special thank you to Jess & Sammy who work for the Social Justice Unit, at Luton Borough Council. It has been an absolute pleasure working alongside you every step of the way. Thank you also to the our local councillors who believed in me and the steering group members who believed in this vision and helped bring it to life.

Overwhelmed is an understatement.

I am so grateful to be surrounded by such a wonderful community. You make every day a little easier, a little brighter, and a lot more meaningful.

Tonight, I’m going to bed a very happy woman.

Thank you, everyone ❤️

06/06/2026

New Town Community Festival is buzzing already 🎉

NEW TOWN COMMUNITY FESTIVAL – TOMORROW! 🎉The wait is almost over! Tomorrow we bring our community together for a fantast...
05/06/2026

NEW TOWN COMMUNITY FESTIVAL – TOMORROW! 🎉

The wait is almost over! Tomorrow we bring our community together for a fantastic day of live entertainment, family fun, and a celebration of the incredible local talent that makes our Town so special 💚

It all is all about showcasing our local performers, community groups, businesses, and organisations while creating a day full of happiness, laughter, and togetherness for everyone to enjoy.

☔ We’ve got gazebos and umbrellas in place for shelter if needed, but we’re staying positive and hoping for some dry weather!

A huge thank you to our headline sponsor, Luton Rising, to Love Luton, and to everyone who has supported, volunteered, performed, donated, and worked behind the scenes to make this event possible.

This festival is a true reflection of what can be achieved when a community comes together with a shared vision, passion, and pride in where they live. We are incredibly grateful to every individual, organisation, and local businesses that has played a part in bringing this day to life. Together, you’ve helped create something truly special for New Town and the wider Luton community. 💚

📍 Location: New Town Street, Luton
🗓️ Saturday 6th June 2026
⏰ 12pm – 6pm

We hope you’re as excited as we are and can’t wait to welcome you all tomorrow!

Let’s make memories, celebrate our community, and enjoy an amazing day together. 💚🎶🎤🎪☀️

🏇🥂 ROYAL ASCOT – SATURDAY 20TH JUNE 🥂🏇The countdown is on! 🎩🍾👒A huge thank you to everyone who has booked their place an...
02/06/2026

🏇🥂 ROYAL ASCOT – SATURDAY 20TH JUNE 🥂🏇

The countdown is on! 🎩🍾👒

A huge thank you to everyone who has booked their place and made payment for our Royal Ascot Day Trip. We’re looking forward to an incredible day of racing, champagne, great company and plenty of memories. ✨

Please take a moment to check out the itinerary and enclosure information attached so you’re fully prepared for the day. If you require any further information, please do not hesitate to get in touch.

We can’t wait to see you all at The Sugar Loaf at 9:30am and kick off what promises to be a fantastic day out! Tickets will be handed out at the Pub before we set off on the coach 🚌

Let the Ascot excitement begin! 🥂✨

🎉🌟 NEW TOWN COMMUNITY FESTIVAL – THIS SATURDAY! 🌟🎉The countdown is officially on! ⏰Join us on Saturday 6th June from 12p...
01/06/2026

🎉🌟 NEW TOWN COMMUNITY FESTIVAL – THIS SATURDAY! 🌟🎉

The countdown is officially on! ⏰

Join us on Saturday 6th June from 12pm, as New Town comes together for a fantastic day of live music, community spirit, family fun, food, entertainment and local talent! 🎶💚

🎤 Featuring performances from:
✨ Missing The Ferry
✨ Olivia Lynn
✨ Daniel Maguire
✨ Ryan Prazer
✨ NTCG Choir
✨ Herlihy Burgoine School of Irish Dancing
✨ Hillborough School Choir
✨ Hayley Jane
✨ Brooks Academy
✨ Young At Heart Choir with Joe Corrigan
✨ Special appearance from Deadwood

🎧 Hosted by DJ Kenneth Egan & Dean Tyler

🍔 Food & refreshments
🎪 Community stalls
🎈 Family activities
🎶 Live entertainment throughout the day
❤️ Bringing our community together

A huge thank you to Luton Rising for sponsoring this incredible event and helping make it possible.

This festival has been built by local people, for local people, and is a celebration of everything that makes New Town special. Let’s fill the streets with smiles, music and community pride!

📍 New Town Street, Luton
📅 Saturday 6th June 2026
⏰ 12pm onwards

Tag your friends, share this post and help us make this a day to remember! 💚

30/05/2026

The back garden is ready for some family fun! 🪴

From the kids to the grown-ups, we’ve got it all covered at The Sugar Loaf 💚

Great food 🍔 | Cold drinks 🍻 | Family vibes 😎 | Sunshine ☀️

Honestly… what other pub gives you all that in one place? 😉

📍98 New Town Street, Luton

30/05/2026

The front garden is ready. Join us from 2pm as our DJ takes over the garden with the perfect soundtracks for a sunny afternoon 🎧☀️🪩🕺🏽🍹

⚽️🎶 Tomorrow at The Sugar Loaf! 🎶⚽️We’ve got the perfect Saturday lined up for you…🍔 Kitchen open until 8pm⚽ Champions L...
29/05/2026

⚽️🎶 Tomorrow at The Sugar Loaf! 🎶⚽️

We’ve got the perfect Saturday lined up for you…

🍔 Kitchen open until 8pm
⚽ Champions League Final on the screens 5pm
🎤 Reggae Ray LIVE from 9pm bringing all the reggae classics, ska, Motown, rock ‘n’ roll and feel-good vibes

Whether you’re joining us for the football, food, drinks, live music, or all of the above, we’ve got you covered! 🍻☀️

📍 The Sugar Loaf
98 New Town Street, Luton

Football. Food. Reggae. Good Vibes.
See you tomorrow! 💚🍹🎶⚽️

Address

98 New Town Street
Luton
LU13ED

Opening Hours

Monday 12pm - 11pm
Tuesday 12pm - 11pm
Wednesday 12pm - 11pm
Thursday 12pm - 11pm
Friday 12pm - 1am
Saturday 12pm - 1am
Sunday 12pm - 12am

Telephone

+441582730640

Website

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