What are the opening hours?

Wednesday 10am - 7pm Thursday 10am - 8:30pm Friday 10am - 8:30pm Saturday 11am - 8:30pm Sunday 11am - 7pm

Cutter and Squidge

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Cutter and Squidge

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Home of Dream Cakes, Biskie and a unique Afternoon Tea! All Natural Bakery. Find us in Soho and Shop
(1767)

Cutter and Squidge all began from a ‘compact’ kitchen in North West London. We are two sisters with a family food background who love to cook, bake and generally create a kitchen mess*. We are a bit health conscious and are not fans of overly fatty or sugar laden foods, so we always keep our fat and sugar content to “just as much as needed to make something delicious” . Our passion is to invent new products or recreate time honoured classics and experiment with flavours so that we can offer our take on old favourites alongside cutting edge taste sensations. We hope you enjoy what we produce and thank you very much for your support. Made with love,

Cutter & Squidge

*TIP: when you’ve managed to pour a bowl of flour on the kitchen floor you can either be sensible and get the vacuum out… or pour water on it and make a gloopy kind of floor pie and mop it up that way- much more fun but we wouldn’t suggest actually baking it!

13/11/2026

Bad day for Google users, we have fomo

11/11/2026

How we turned a scam into a chairty donation. 🤝

08/11/2026

Nobody tells you about this... reality of owning a business in 2026 🤣

04/11/2026

We nearly quit. 😅

From one sad cupcake, then quitting our corporate jobs, to millions of brownies, cakes, hampers and sweet treats delivered all over the UK! 🇬🇧

We've had a few new follows lately, so thought we would catch you up on our journey! 👋

We're Emily and Annabel, two sisters running an independent gifting bakery business in London! Every product is made by hand with natural ingredients and flavours, and after 13 years we’re still two female business owners doing what we love.

This is our story, from the very beginning to where we are today. 🤝

Follow along, we've got lots of exciting things coming up! 💛

03/11/2026

We asked the chai experts what they would bring to this year’s Diwali celebrations. 🪔

Something sweet, something to share, and a quality chai made with love! 🧡

Wild Chai’s Masala Chai has found its way into our Diwali Luxury Hamper and Diwali Family Hamper, making it the perfect complement to the rest of our treats.

Comment ‘CHAI’ and we’ll send you the full breakdown of what Alicia and Jasmine recommend bringing to a Diwali celebration. 👇

02/11/2026

Squidge Friday coming THIS Friday…
If you’re not already a member, do yourself a favour and sign up to Squidge Society via the link in bio or comment ‘society’.

01/11/2026

A month to remember! 🤭

28/10/2026

We got this really cool hate comment. IT’S AWESOME! 🤭🫶😉

27/10/2026

You’ll struggle to pick a favourite Diwali treat this year! They are all so special and DELICIOUS! 🪔🥹

23/10/2026

Your dog. You and your bestie. Your company logo. They can all go on a sleeve! 🧡 This has been something we have been working on for a long time. 🤭

Add a name, a photo or a message to our Mixed Mini Brownie Box or Afternoon Tea at Home (more options coming!) We’ll bake it in London and send it anywhere in the UK.

🫶🧡 WIN your very own (swipe to the end). Who are you making one for? 👇

Address

20 Brewer Street
London
W1F 0SJ

Opening Hours

Wednesday	10am - 7pm
Thursday	10am - 8:30pm
Friday	10am - 8:30pm
Saturday	11am - 8:30pm
Sunday	11am - 7pm

Website

http://www.cutterandsquidge.com/

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