02/08/2026
Facebook reminded me today that it was nine years ago this weekend that I first started cooking meat over fire at events. Looking back at this photo, itâs hard to believe how much has happened since. I still remember that day. Even my mum did a shift.
Iâve lost count of the number of times Iâve nearly had a breakdown and sworn I was packing it all in. Somehow though, weâve always found a way to keep going.
If thereâs one thing Iâve learned over the last nine years, itâs that there isnât a cheat code to this game. You canât do it alone. You have to surround yourself with loyal, trusted people whoâll stand beside you through the good days and the bad.
Sarah has been there through every single step. Sheâs celebrated the highs, carried me through the lows, and I genuinely couldnât have done any of this without her.
The team we have today are the beating heart of this business. They turn up every day, care as much as we do, and without them this simply wouldnât work.
Yesterday was Yorkshire Day. Somehow, on the weekend we celebrate nine years since it all began, it also became the busiest single dayâs trading in our history. We were trading simultaneously at Ilkley Yorkshire Day, the Manchester Food and Drink Festival, the butchers shop and our takeaway, with 22 incredible members of the team making it all happen. When I look back at that first event, I could never have imagined weâd get here.
If youâre thinking of starting your own business, or youâre in the middle of wondering whether to keep going, just know youâre not on your own. And if you ever need somewhere to come and cry over an overdone brisket, the kettleâs always on.
To everyone whoâs supported us over the last nine years, whether youâve bought a sandwich, queued for barbecue, visited the shop, shared a post, or simply wished us well, thank you. We genuinely wouldnât be here without you.
Hereâs to the next nine years. Or nine weeks. Who knows in this game? Whatever happens, weâll keep pushing on.
Love,
Ash & Sarah