12/08/2026
30 Years of Primitivo ❤️
This August marks a very special milestone - 30 years since we began our journey with Primitivo.
It's difficult to put into words what reaching this milestone means to us. So much has changed over those 30 years, and there have been many challenges and different chapters along the way. That makes reaching this milestone, and still being here 30 years later, feel even more special.
Over the years, Primitivo has been the backdrop to countless meetings, conversations and celebrations. Deals have been done, businesses have grown, friendships have been formed and many special occasions have been celebrated around our tables. To have been part of those moments over the last 30 years is something we are incredibly proud of.
Above all, Primitivo would not be here today without our customers. We have been incredibly fortunate to have such wonderful and loyal support over the years. Many have walked through our doors time and again, supported us through the different chapters of our journey and, along the way, become friends.
To still be welcoming familiar faces after so many years is something we will never take for granted.
And to our amazing team, past and present - we simply could not have reached this milestone without you. Your hard work, loyalty and commitment have helped make Primitivo what it is today.
As we celebrate, we also remember with great affection those who have been part of the Primitivo story and are sadly no longer with us. They remain very much a part of our memories.
To every customer, every member of our team and everyone who has supported Primitivo over the last 30 years - thank you, from the bottom of our hearts.
As a small thank you to our customers, we'd love you to pop in this week and join us for a drink as we mark 30 years of Primitivo.
Here's to 30 years, and to the next chapter 🥂
We’ll also be marking this special milestone with a celebration in early 2027 🎉🍾
Prit & the Primitivo Team
