30/03/2026
How do buyers use the badges?
Most start with what matters most to them.
Looking for strong cup profiles?
β Start with cup quality.
Focused on consistency and farm management?
π± Look at agronomy.
Need reliable processing and handling?
π Check post-harvest.
From there, buyers typically:
β Review the grower profile
β Start a conversation
β Request samples
β Move toward contracting
The badges donβt replace relationships, they help start the right ones.
GreenCoffee