30/03/2026
How do buyers use the badges?
Most start with what matters most to them.
Looking for strong cup profiles?
โ Start with cup quality.
Focused on consistency and farm management?
๐ฑ Look at agronomy.
Need reliable processing and handling?
๐ Check post-harvest.
From there, buyers typically:
โ Review the grower profile
โ Start a conversation
โ Request samples
โ Move toward contracting
The badges donโt replace relationships, they help start the right ones.
GreenCoffee