10/07/2026
Fun fact: Simply For Life wasn’t always Simply For Life. 👀
When we first started in 2001, we were actually called Simply Fit.
As the business grew and we began preparing to franchise, there was suddenly a whole lot more to think about — including trademarks, branding and creating an identity that could grow with us. Simply Fit wasn’t a name we were able to trademark, so it was time for our first big brand evolution.
We knew one thing for sure: we wanted to keep “Simply.”
With the help of a PR and marketing firm, Simply For Life was born — and it stuck. 💚
The name represented so much of what we wanted the company to stand for: not a quick fix, but health, wellness and longevity for life.
And the logo? It has had quite the journey too!
Our early branding featured the SFL acronym, surrounded by the recognizable green rings. Over the years, we simplified, refreshed colours and gradually modernized the look.
Then in 2018, we made one of our biggest changes — saying goodbye to the SFL acronym in the logo and introducing a completely new Simply For Life identity. Since then, we’ve continued to evolve, eventually bringing in the leaf and the fresh, natural look you recognize today. 🌿
Swipe through and you’ll see quite the transformation!
25 years. Different names, logos, colours and looks — but the purpose behind the brand has always remained.
We’ve grown up. We’ve changed. And we’ve never been afraid to evolve.
After all, if there’s one thing 25 years in business teaches you, it’s that staying relevant means being willing to change. 💚