10/05/2026
Hello!
It's been a few days since we closed for the season. We've been busy cleaning, winterizing the shop and taking a moment to catch our collective breaths. What better time, we figured, to take a look back at our 42nd Season.
You might want to settle in...it's a long one.
Changes - We recognized there was (and still is) a problem with rising prices. Pete's decided, unlike most other businesses, that instead of raising prices we'd LOWER the prices on our Child/Small/Large ice cream cones this year. It may not not have been an earth-shattering change but we wanted to do something to make ice cream less of a luxury.
We also lowered the price on drinks (pop, water, Sunny D), introduced the Jr Flurry and had other $1.00 menu items to have more budget-friendly offerings.
Also, regular patrons know that at the end of LAST season (2025) the old soft ice cream machine decided it was time to retire...in the final hours of the last day. What you might not know is that machine was originally used at the Teepee (in Oak Bay) until we bought it, in 1987. That tells you how old the poor thing was. Replacing it was definitely a BIG change.
Scoopers - The staff, this year, was either all-new to the scooping game or returning* after stepping away for a few years. The year got off to a rocky start, to be honest. The learning curve was steep and issues with the new soft ice cream machine and cash register made things...interesting.
However, everyone came through AMAZINGLY! We got over the hurdles and settled in to make sure everyone got great service and had a good Pete's experience.
To our staff, you've all done very well! We're so proud of you and thank you for your hard work & perseverance this year.
Traditions - We were happy, as we always are, to welcome the Kindergarten Classes of St George Elementary School for their annual visit to the shop. 41 children came by (the biggest group since 2009!) for an ice cream.
If you're unaware, Carol Harris & Pete dreamt up this trip back in 1992 and we have been making it happen (with the help of the school, teachers, TAs & chaperones) ever since. We've had 2 generations of Pete's Kids come by which is wild to think about!
It's our favourite day of the year. We love seeing all the young people come and we're happy to be able to honour Pete & Carol by continuing their tradition.
We also invited the Grad Class of 2026 (Pete's Kids 2014) back, for an ice cream and special giveaways. This was Pete's idea, to have the kindergarten classes come back, as they graduate to sort of bookend their K-12 education.
Groups - We welcomed Community Living, in late August, for an "Ice Cream Social" which is a newer tradition. They came, they had an ice cream and had lots of smiles. It's a special day we look forward to when we welcome an overwhelmingly nice group.
We also welcomed motorcycle groups, other schools, car enthusiasts on rallies/drives, paraders/marchers, tour groups, the entirety of SGES (over a couple of days) and so many other collections of cool cats.
It's great fun seeing a bus pull up or a convoy of cars, or bikes, and having a big bunch of folks come in and get to have a collective Pete's experience.
Winners - We added Grad Giveaway winner Sabrina Vance & Customer Loyalty winner Kim Sarchfield to our long list of winners... Congratulations ladies!
What a year it has been. Despite the road bumps it was a terrific season and that's because of you. This past season was among our busiest so thank you.
Thank you for coming out. Thank you for being patient when things got CRAZY busy or the machinery wasn't behaving. Thank you for coming to the shop for your first visit. Thank you for coming back year after year and making us a family tradition. Thank you for supporting a small, local business for 42 years. Thank you for allowing us to be a part of your lives.
It's easy to be cynical of "corporate sincerity" which is usually a load of pandering codswallop. However... we, truly, are sincere when we say that we're extremely grateful to every person who reads our posts or comes through the doors. Your patronage is why we're able to stay open and keep opening every year.
We mean it when we say that without YOU there is no US.
Be well, take care and we'll see you in '27
- Mary & Team Pete's