11/04/2025
WE'RE SELLING OUR SECRET RECIPE.
Hello everyone, our family has decided to share our secret, authentic, family Vietnamese pho recipe, passed down three generations from pho’s birth place in Northern Vietnam, to you, here in Canada.
We have been serving our authentic, Vietnamese noodle soup out of our small, family-run restaurant in Edmonton, Alberta for 30 years (since 1995). But our soup recipe goes back much farther than that, originating in the 1920s, in the birthplace of pho—Hanoi in Northern Vietnam.
Our parents are preparing to retire, and us kids just aren’t ready to take over. But we don’t want to keep arguably the best pho broth in North America to ourselves.
So as a family, we’ve decided to spread the love and sell the recipe—including one-on-one training—to select buyers to ensure that the King Noodle pho legacy lives on.
Many have asked over the years, and we've said no.
But we’re finally ready.
Serious buyers only are asked to fill out the inquiry form linked below, and we’ll reach out to discuss. You may already have an existing restaurant and want to integrate our recipe into your menu. Or you may be wanting to start a restaurant, and wish to launch with our pho.
You do not need to live or operate in Edmonton to purchase the recipe, however you will need to arrange to be in Edmonton to complete a training program in our kitchen as part of the agreement.
Our delicious pho recipe, the ingredients and its preparation, has been passed down three generations, starting in Hanoi in Northern Vietnam with our great grandparents, before moving to Southern Vietnam with our grandparents, then across the ocean to Canada and here in Edmonton’s Chinatown with our parents, and now potentially, across the province, country, and world again, through you.
This is an exciting and limited time opportunity to be part of the King Noodle legacy.
Thank you for your consideration.
Learn more and fill out this form to express serious interest in purchasing the recipe: https://kingnoodlehousepho.ca/were-selling-our-recipe/
You can also send email inquiries to:
[email protected]
WHAT DOES THIS MEAN FOR THE RESTAURANT CURRENTLY?
Our building is also still for sale but we are still operating as is until retirement. Selling the recipe doesn't change that.
We invite the community to come support our restaurant in Chinatown until we retire.
We are open Wednesday through Sunday, from 10 a.m. to 7 p.m.
Thank you for your support!
