23/06/2026
Purpose Week is back! 🌊
As part of Accor's annual Purpose Week, hotels across the Middle East, Asia & Pacific come together to bring our shared purpose to life. This year, our team headed out to Rose Bay to clean the beach — protecting our oceans in line with our Novotel and WWF brand promise. "Pioneering the Art of Responsible Hospitality, connecting cultures with Heartfelt Care
As part of our ongoing commitment to sustainability, we believe that hospitality extends far beyond our hotel walls - it’s about caring for the beautiful communities and ecosystems we call home.
A huge thank you to our incredible team members who brought their energy and passion to the shore today!