AWEN Consulting

AWEN Consulting AWEN: Your Pathway to Sustainable Packaging

Hi, I’m Renata Daudt, packaging materials engineer, founder of AWEN Packaging Consulting I grew up in the lush south of ...
12/06/2026

Hi, I’m Renata Daudt, packaging materials engineer, founder of AWEN Packaging Consulting

I grew up in the lush south of Brazil with a biologist mum, a backyard compost heap and a box of recycled treasures I turned into games, gifts and DIY décor. My curiosity about materials and design began early and never really faded.

Having travelled to almost 50 countries, I paid close attention to how people use and dispose of packaging, how products are made, and how waste systems function. Seeing that level of variation up close shaped the way I think about design, responsibility and what good packaging should achieve.

After studying chemical engineering, I moved to Germany for a Master’s in fibre-based packaging engineering and continued working and researching across different regions. Those experiences deepened my interest in material behaviour and the real-world impact of packaging choices.

When I arrived in Australia in 2019, it became clear how complex and inconsistent recycling and packaging regulations can be. That pushed me to create something practical and supportive for businesses trying to make better decisions.

So I launched AWEN in 2020 to help brands navigate packaging with clarity, accuracy and confidence.

Today, I help companies design for circularity, meet regulations, reduce waste and communicate progress without slipping into greenwashing.

I’m also constantly improving my skills by travelling globally to learn about the latest technologies and innovations in the market, as well as conducting PhD research on circular materials for packaging.

If you’re new here, welcome. You’re in the right place if you want packaging that aligns with your values and your business goals.

Learn more about our work on the website, linked in the bio ↗️

🚨 12 August 2026: The first PPWR deadline is only 10 weeks awayMany companies are focused on the 2030 recyclability targ...
11/06/2026

🚨 12 August 2026: The first PPWR deadline is only 10 weeks away

Many companies are focused on the 2030 recyclability targets, recycled content requirements and reuse obligations.

But the reality is that the first compliance deadline arrives much sooner

From 12 August 2026, packaging placed on the EU market must be supported by:

📋 Declaration of Conformity (DoC)
📑 Technical Documentation demonstrating compliance
🏭 Manufacturer and importer identification
🔍 Evidence supporting sustainability and environmental claims
♻️ EPR registration and compliance obligations
⚠️ Compliance with packaging minimisation requirements
⚠️ Compliance with restrictions on PFAS in food-contact packaging and heavy metals limits

For many businesses, the challenge is not redesigning packaging overnight.
The challenge is having the evidence.
Can you obtain material composition data from suppliers?
Can you demonstrate compliance with PPWR requirements?
Can you substantiate every sustainability claim on your packaging?
Can you prepare a Declaration of Conformity for every packaging format placed on the EU market?
The companies that start collecting supplier data, reviewing packaging specifications and preparing technical documentation now will be far better positioned than those waiting for the 2030 deadlines.

At AWEN Packaging Consulting, we are already helping brands, retailers and packaging suppliers prepare for PPWR through:
✅ Packaging compliance assessments
✅ Declaration of Conformity preparation and review
✅ Technical documentation development
✅ Supplier data collection and gap analysis
✅ Global packaging regulatory compliance reviews
✅ PPWR training and implementation support

If you are placing packaging on the EU market and are unsure where to start, now is the time to begin.

📩 Feel free to reach out if you would like to discuss your PPWR readiness.

10/06/2026

The agenda for the Sustainable Packaging Summit 2026 is officially live.

Often described as the mecca of packaging knowledge, this year’s programme is packed with practical insights, real-world case studies, and honest discussions about the future of packaging.

Hear directly from industry leaders at ⁠, ⁠, and Procter & Gamble⁠, alongside many other brands sharing their experiences with packaging innovation, regulatory compliance, circularity, and evolving consumer expectations.

I’m particularly looking forward to the sessions that move beyond theory and showcase what is actually working in practice.

Who are you most excited to hear from?

The Circularity Gap Report 2026 is out, and I've been going through the numbersThe headline figure is a scary: €25.4 tr...
09/06/2026

The Circularity Gap Report 2026 is out, and I've been going through the numbers

The headline figure is a scary: €25.4 trillion lost every year to the way we currently produce, use, and dispose of materials.

That's nearly a third of global GDP, just gone and not through bad luck, but through a system that was never designed to hold onto value.

What struck me most is the scale of the economic loss sitting inside what we normally talk about as an environmental problem.

👉🏼 For every €3 of value created globally, around €1 disappears.

👉🏼 Only 6.9% of materials in the global economy come from recycled sources.

👉🏼 One third of all food produced never gets eaten.

The report calls this the Value Gap, its the difference between what our economy creates and what it actually keeps.

For anyone working in packaging, this matters. The materials we specify, the end-of-life decisions we make and the systems we design for, all of it sits inside this picture.

The full report is in our blog, it is is worth reading. Link in bio.

There is nothing better than a client walking away with sustainable packaging they are proud of and at a price that work...
08/06/2026

There is nothing better than a client walking away with sustainable packaging they are proud of and at a price that works for the business.

Check website and for their amazing products!

05/06/2026

🌍 My

Just because a plastic bag says “REUSABLE” doesn’t mean it is.

A bag is only reusable if people actually reuse it.

I’ve seen many plastic bags carrying large “REUSABLE” logos that are used once and thrown away. The claim changes, but the outcome often doesn’t.

Let’s stop focusing on labels and start focusing on real environmental outcomes.

What packaging sustainability claim are you most tired of hearing?

Reuse Packaging Sustainability

Most brands know sustainable packaging matters. Far fewer know how to make the numbers work.I'm joining four experts acr...
03/06/2026

Most brands know sustainable packaging matters. Far fewer know how to make the numbers work.

I'm joining four experts across packaging, sustainability and EU regulation for a free webinar on exactly that. We'll be covering tested business models, how to resolve the tension between responsibility and profit, and how to communicate the value of sustainable adaptation in financial terms.
I'm joining Olga Kachook (Sustainable Packaging Coalition), Lara Botta (BOTTA EcoPackaging), Anna Perlina (PPWR Consulting) and Elisabeth Skoda (Packaging Europe) to talk through what actually works.

Tuesday 16 June, 14:00 GMT / 15:00 CET. Free to attend, recording available after.

🔗Register via the link in my bio!

Honeycomb packaging doesn't get enough credit. It absorbs shock, cushions fragile products, and performs on par with sty...
01/06/2026

Honeycomb packaging doesn't get enough credit. It absorbs shock, cushions fragile products, and performs on par with styrofoam, but without the environmental baggage.

It's made from paper, it's lightweight, and most importantly, it's recyclable through standard kerbside collection.

Styrofoam is none of those things.

Brands moving away from expanded polystyrene often assume they'll have to compromise on protection, but honeycomb is the material that proves otherwise.

Still using styrofoam? There really is no reason anymore!

Moulded pulp has spent too long hidden behind functional, brown, basic packaging, but that is changing, and luxury brand...
26/05/2026

Moulded pulp has spent too long hidden behind functional, brown, basic packaging, but that is changing, and luxury brands are leading the shift.

From champagne to refillable skincare and perfume, the best packaging designers are now using moulded pulp as a deliberate design choice, not just protection.

The material quality and finish have caught up to what luxury consumers actually expect when they unbox.

If your brand is still reaching for plastic trays or foam inserts, the case for switching has never been stronger, on sustainability and aesthetic grounds.

Have you noticed the rise of moulded fibre packaging in your shopping time too?

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