17/03/2026
Episode 1 — The Concept .... The Opening.
10 years, The 10 Defining Moments that shaped us…
Before the artists.
Before the parties.
Before the stories.
There was just a 40-seater chicken shop in Surry Hills and a pretty wild idea.
Fried chicken.
Hip-hop.
Champagne.
Sneakers.
Food in shoeboxes.
Consignment kicks on the wall.
Artists rolling through.
People thought we were a sneaker shop.
People called us gimmicky.
Some called us idiots.
They might’ve been right.
But when the soft opening hit…
lines out the door,
chicken flying out the window,
champagne bottles popping…
we realised this wasn’t just a restaurant.
It was a moment.
And two weeks later…
Wu-Tang walked through the door.
That story’s next.
Episode 1 of 10 — The Defining Moments of Butter.
No dupes.
Just