09/02/2026
Ciao Family,
After 10 incredible years, this will be our last week running Pizzeria La Prima 🇮🇹
What started as a small little shop next to a servo in Crestmead, run by two 20 year olds who’d never run a business before, has turned into so much more than we could’ve ever dreamed. Over the years, we’ve built friendships, shared stories, celebrated milestones, and connected with so many amazing people who walked through our doors. Many of you became familiar faces, and honestly, part of our extended family.
We’re so grateful for the support, loyalty, laughs, conversations, and memories you’ve shared with us over the past decade. This place has been shaped just as much by our customers as it has by us.
We’ve made the decision to sell so we can slow down, be more family-focused, and spend more time travelling — especially back to Italy to reconnect with family and home 🇮🇹❤️
We’ll be sharing a post very soon to properly introduce the new owners and what’s next for the business, and we’re so excited for you all to meet them.
Jake and the guys will still be there flipping pizza alongside the new owners!
From the bottom of our hearts, thank you for being part of our journey. We’ll cherish these years forever.
If you’re around this week, please pop in — I’d love to make you one last pizza.
With so much love and gratitude,
Claudio, Madison and Margot ❤️
