Roger Financial

Roger Financial Boutique hospitality accounting & bookkeeping. We run your books, payroll, suppliers & tax, then show you exactly where your venue loses. Price-best Guarantee.

From $399/month. DM for a free supplier tender to slash your COGS by 5% (avg savings $18500!)

We've had some clients do over $20,000 a week in sales & still lose money. How? Because over half their sales come from...
26/06/2026

We've had some clients do over $20,000 a week in sales & still lose money. How? Because over half their sales come from UberEats.

That $20,000 has half of it coming from UberEats. That means $10,000 of your sales actually looks closer to $4000 (once you factor in discounts, marketing & delivery commission).

Using delivery as a way to reach customers who wouldn't otherwise come in is fantastic. But don't get lazy and begin relying on it.

Your pickup/dine-in is absolutely your key revenue

It's easy to chase trends but the most important thing you have is your community. The people coming in and eating with ...
24/06/2026

It's easy to chase trends but the most important thing you have is your community. The people coming in and eating with you.

The easiest way to build revenue isn't launching a new pistachio dessert (although that could work!).

It's making a monthly customer into a fortnightly one. Making a fortnightly customer into a weekly one. A year customer into a monthly one.

Chances are you have lots of customers. You just need to increase their spend & frequency.

Build an email database. Start communicating with your customers regularly. Use socials to build a real community.

One of most common issues we see are owners who stick to set rosters - no..matter...what.. You must roster for how sales...
23/06/2026

One of most common issues we see are owners who stick to set rosters - no..matter...what..

You must roster for how sales are going. There needs to be a balance between staff security over shifts & your hospo venue running profitably.

Make sure you read your award and you're not running foul of regulations around part-time shift structures & definition of casuals.

But make sure you are monitoring for the spikes in sales, the downtimes, changes in weather, seasoning variations and more! Hospo is a tough business, make sure you're on top of rostering & trade profitably!

Mondays can be brutal. Invoices rolling in, the weekly sales figures might be lower than expected, you begin wondering i...
22/06/2026

Mondays can be brutal. Invoices rolling in, the weekly sales figures might be lower than expected, you begin wondering if you've got the cashflow to cover it all.

Staff? Suppliers? Were you overcharged for any stock? Did you actually make money last week? Are you flying blind?

Our bookkeeping service is here to help. We pay your bills, staff, budget your cashflow, check your pricingWe live & breathe hospo & we're super affordable (with a price-beat guarantee!)

DM us for a free supplier tender! We have access to tens of suppliers and group buying pricing - we'll save you money & reduce a whole lotta stress 🧡

Have you heard of Prime Costs? It's the term that decides if your venue makes money. It's as important as your Sales num...
19/06/2026

Have you heard of Prime Costs? It's the term that decides if your venue makes money. It's as important as your Sales number.

Prime costs = your COGS (food + beverage) plus your labour.

Here's why 60% is the magic line 👇

A healthy venue looks like this:

🔸 Prime cost (COGS + labour): 60%
🔸 Rent: 10-15%
🔸 Utilities & overheads: 15%
🔸 Net profit: 10-15%

Your overheads are mostly fixed; you can't control your rent, electricities or overheads.
So prime cost is the lever that decides everything.

Let it creep to 65% and your profit halves. At 70-75% you're barely breaking even. At 80%+ you're losing money on every shift — no matter how busy you are.

THIS is why so many packed venues still go broke. Full every night, but prime cost out of control. Busy isn't the same as profitable.

The problem? Most owners can't see their prime cost until the accountant sends figures months later — when it's already too late.

That's where we come in 👊

--> We check your supplier invoices weekly to catch price rises and chase credits

--> We show you your Prime Costs % and other key performance metrics weekly via your client dashboard & weekly report.

--> We detail what numbers are above & below industry average, so you're aware of where you sit.

We're here to help hospo succeed.

You are not alone! We are here to help 🧡We live and breathe hospo. We know how tight the margins are, and that's why we'...
19/06/2026

You are not alone!

We are here to help 🧡We live and breathe hospo. We know how tight the margins are, and that's why we're so affordable. We have a price-beat guarantee & we will ensure you know your numbers, your books are handled & your get that good nights sleep you deserve 👌

So many venues get caught out with surprise BAS bills they weren't ready for!We are a hospo-specialist accounting & book...
18/06/2026

So many venues get caught out with surprise BAS bills they weren't ready for!

We are a hospo-specialist accounting & bookkeeping firm that calculates your weekly BAS & PAYG reserve every week.

That means we tell you exactly how much you need to put away in an offset or savings account so you're always ready when we lodge your BAS with the ATO.

It will save you countless tears, stress & anxiety!

Sales don't equal profit.Of course sales matter, but they're only half the story. If your labour, COGS and operating exp...
17/06/2026

Sales don't equal profit.

Of course sales matter, but they're only half the story. If your labour, COGS and operating expenses aren't tracking where they should be, you can be busy and still take home next to nothing.

We see it constantly! Venues packed during peak hours, bums in every seat & that Uber Ipad dinging away, but barely any profit left at the end of the week.

That's why we track all your key metrics every single week & deliver it to you weekly. Good bookkeeping isn't just tax compliance; it's about making sure you know exactly how your business is venturing every week.

You didn't get into hospitality to spend nights buried in spreadsheets and supplier statements. But that's exactly where...
16/06/2026

You didn't get into hospitality to spend nights buried in spreadsheets and supplier statements. But that's exactly where most independent owners end up. And it's why Roger Financial exists!

--> DIY books cost you tens of thousands a year

99% of DIY bookkeeping means you miss invoice uploading, price checking & supplier reconciliation. And that means you are *definitely* overpaying & double-paying suppliers during the year.

The average hospo bizz has 1560 invoices a year 😱. If you are not vigilantly checking invoices prior to uploading against bank reconciliations, you are absorbing silent price increases and occasionally double-paying invoices. This ads up to thousands a year in extra expenses.

We recently corrected a supplier who had overcharged our client by $1879 due to a missed payment on their end. Our client had no idea until we ran through the bank transaction & found the double payment!

--> Your time needs to be focused on what matters

Reconciling last week's invoices keeps you busy. But does it really add value to your business? We do a better job for under $10/hour... is your time worth more than that?
Growing your sales, fixing your labour model and marketing your brand grows your business. The operators who scale are the ones who hand off the admin and focus on what actually moves the needle.

--> Compliance is no joke — & the penalties can ruin you

Late BAS, payroll errors, wage underpayments, ATO debts. Get compliance wrong and the penalties don't just hurt — they can sink the whole business. This is not the area to wing it. Roger Financial has professional indemnity insurance that covers your business in the event of mistakes.

Your time is the most valuable asset in your venue. Stop spending it on admin. Let us handle the books, payroll, suppliers and tax — so you can get back to running your business.

DM us for a free supplier & pricing review; we'll let you know if we can save your thousands in pricing through our network of suppliers 🧡

Address

217/14 Lexington Drive
Newtown, NSW
2153

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm
Saturday 9am - 5:30pm
Sunday 9am - 5:30pm

Telephone

+61 2 7252 3657

Website

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