27/08/2026
Somewhere along the way, I veered off from being the head coffee person and found myself in the kitchen.
At Pixel, Jules took on the coffee side of things and I started baking.
I’d spend hours scouring cookbooks and food blogs, looking for recipes that excited me. I baked, tweaked, experimented and learnt as I went, and before long our cakes had taken off and become some of our biggest sellers.
What started as a kitchen role became something I genuinely loved.
And it never really left me.
Even though coffee was the thing I was known for professionally, I kept baking. Kept collecting recipes. Kept being drawn to beautiful ingredients, interesting flavours and the simple pleasure of making something from scratch.
All the while, I’ve spent years pining for the time and space to make art again.
And lately I’ve realised that perhaps I’ve been doing it all along.
Because cake, for me, has become a medium for so many of the things I want to express 〰️ love, abundance and beauty.
I want a cake to feel generous. I want flowers and colour and texture. I want it to look handmade, because it is. And I want the ingredients underneath all of that beauty to be just as good.
At Kindfolk we use Bahen & Co chocolate, Western Star butter, pastured eggs from Greg and beautiful seasonal ingredients. Things I would choose for my own kitchen, because that’s essentially how we bake.
Every cake is made individually, from scratch, in our tiny kitchen. No production line. No two ever quite the same… but always with the same obsession behind it.
There is something I love about spending hours creating something beautiful, knowing its entire purpose is to be placed in the middle of a table, cut into pieces and shared.
Maybe that’s what I’ve been trying to get back to with art all this time.
Making something with my hands. Making it beautiful. And giving it to people.
So, we’re now taking a small number of orders for whole Kindfolk cakes.
Made one at a time, with very good ingredients and probably far too many flowers, in our little kitchen by the river x