30/08/2026
Well... this is the post I've been putting off. ❤️
It's time to say goodbye to Cairns.
When I started So Knead, I never imagined what it would become. Over 3,000 of you followed along, my weekly specials started selling out, my inbox was constantly full, and this little home bakery became something so much bigger than I ever dreamed.
None of that happened because of me alone. It happened because of you.
Every order, every like, every share, every comment tagging a friend, every recommendation in a local Facebook group, every person who told someone "you have to try So Knead"... you built this business. The Cairns community gave me a chance, kept coming back, and supported me through every new recipe, every sell-out, every long day, and every crazy idea I wanted to bake.
I'll never forget that.
While I'm sad to be leaving, this isn't goodbye forever. So Knead will be reopening in Toowoomba, and I'll even be offering shipping so you'll still be able to get your favourite cookies, brownies, and cookie pies.
But no matter where So Knead goes next, Cairns will always be where this chapter was written. You'll always be the community that turned a dream into a real business.
From the bottom of my heart, thank you. I'll be forever grateful for every single one of you.
Love,
Emma ❤️