09/06/2026
It’s just part of the routine - bag’s full, bin’s out, job done.
You don’t really think about it after the bin gets collected...
Out of sight, out of mind.
But around 85% of plastic in Australia still ends up in landfill - and most people don’t realise what actually happens once it’s there. It doesn’t exactly “go away” the way we tend to imagine it does.
It just sits in a system built to contain waste, and when it does eventually break down, it can take centuries… yeah, THAT long. And even then, it doesn’t fully disappear - it fragments into smaller and smaller pieces, becoming microplastics that remain in the environment.
So we focused our efforts on what happens after disposal, not just how something performs in your home. And not for the “ideal” scenario of complete recycling, but rather for the real-world situation of what happens if they end up in landfill.
Biogone landfill-biodegradable plastics are designed to break down approximately 90% faster in modern landfill conditions. No microplastics actively formed. No behaviour change required on your part.
Just bin it, and it'll be Biogone.
Same everyday use.
Just a different outcome after it leaves your hands.