The Sow's Ear

10/08/2026

We are sad to miss out on Lunch Help this week. We love helping with all of your tough knitting questions! This Friday is going to be full of Shop Hop bustle and so we will be missing this week. See you next Friday!

10/08/2026

10/07/2026

Yarn Shop Hop time!

Grab your yarn friends, plan your route, and make sure The Sow’s Ear is on your list. ❤️

Come wander the shop, get inspired, discover something new, and enjoy a day with people who understand that there’s always room for more yarn. 😉

Who’s coming with you? Tag your Shop Hop crew! 👇

10/06/2026

Tis the weekend to grow your stash! Melissa, Pam & Val are joining us in the shop this weekend for a Shop Pop party! Shop with each of them instore at The Sow's Ear this weekend!

10/06/2026

This weekend, is an annual celebration of yarn shops in the Madison area! We are so proud to be among incredible shops and to experience such a vibrant fiber community here in south central Wisconsin. At our shop we are celebrating with yarn shops hours starting at 8am Thursday to Sunday and closing at 9pm on Friday. Grab a drink in our cafe, check out our new Cashmere for fall and a sock set from Leading Men Fiber Arts 🥰 . We have specials instore and for our long distance yarnies too! Stay tuned for online specials on Sunday!

10/05/2026

Hello Sow's Ear friends, we want to follow up on the AI post that was posted advertising store specials.
The Sow’s Ear does NOT endorse the use of AI. We hired a company to help us with our social media. That company assured us that they would not use AI, but they failed us today. We are investigating the matter.
While we didn't create the post, we are sorry this slipped through our approval process. We strongly believe in mindful creation, and that post did not reflect our values. We support makers, artists, small business and the protection of individual expression. We are grateful to be part of a thoughtful community and appreciate this being brought to attention. We are taking this opportunity to double down on our stance.
We are sorry that we let our community down. It will not happen again under our watch. - AJ, Jen & Sara

10/05/2026

🧶✨ Madtown Yarn Shop Hop is THIS WEEKEND! ✨🧶

We’re so excited to be participating again this year — and there’s LOTS happening at The Sow’s Ear! 🎉💛

‼️ Extended hours Friday, Oct. 9 — open until 9 PM!

🧶 Shop Hop Specials & Fun:
✨ FREE stitch marker with purchases over $50 — while supplies last
👕 $10 Sow’s Ear shirts
☕ Café drink special
🧶 Four Crows Fibers + Evergreen Fiberworks vending in-store
🎁 Prize drawings with goodies from Malabrigo, Madelinetosh, Blue Sky Fibers & more
✨ Red Mesa Sky skeins + NEW Jade Cashmere Aran & Cayak Fi*****ng
🏷️ 15% OFF Knitting for Olive, Kelbourne Woolens, Blue Sky Fibers & Malabrigo — in-store & online!
🧶 Shop Hop Cowl Kit specials

Grab your yarn-loving friends and make The Sow’s Ear one of your Shop Hop stops! ☕💛

10/02/2026

Day 2-Interwoven Retreat was incredible and Jen was amazing! Thank you to everyone! 💖

10/01/2026

🎃 October is kicking off with LOTS happening at The Sow’s Ear! 🍂🧶☕

We have a full lineup of classes, clubs and gatherings and the Yarn Shop Hop next week—check out the schedule below! (More details to come on Shop Hop).

⏰ Please note: Friday, October 2, we’ll be closing early at 7 PM.
🌙 Friday, October 9: We’re open late until 9 PM!

It’s going to be a busy, yarn-filled month, and we can’t wait to see everyone! 🧶❤️

See all upcoming classes and events online at: thesowsearwi.com/pages/classes