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Naomi Joe Coffee

Home
United States
Tacoma, WA
Naomi Joe Coffee

Tacoma’s best espresso

07/24/2026

New drinks, new espressos, have you tried them?

See you this weekend 💕

07/19/2026

Spring 2024 → Spring 2026

Doin’ Time.

The biggest bottleneck at Naomi Joe has never really been coffee.

It’s been time.

Every stage of this business has been a balancing act between the hours available in a day and the dollars available to solve the next problem.

A couple of years ago, I stumbled across this Giesen W15. After seeing it in person, I realized it was one of the earliest Giesen roasters imported into the United States.

It had made its way through an auction without finding a buyer before eventually ending up on Facebook Marketplace for a fraction of what it was worth.

I didn’t really have the money. I definitely didn’t have enough work for a machine this size.

But I couldn’t shake the feeling that it represented where I hoped Naomi Joe would be someday.

So I figured it out.

For the last couple of years, it sat waiting.

Not because it didn’t work.

Because we weren’t ready.

I’ve spent the last two years trying to earn enough work to justify turning this machine on for more than a few hours at a time.

This machine was a bet on a future I hoped I’d grow into.

Most coffee companies don’t start on a 1 kg roaster. In fact, if someone asked me for advice today, I’d probably tell them not to.

But sometimes your only option is also the one that leads you to the next chapter.

For everyone who’s ever wondered why I kept roasting on such a small machine...

This is why.

I wasn’t trying to stay small.

I was trying to grow into something bigger without skipping any steps.

This W15 is still considered a small production roaster by industry standards.

It took two years for the numbers to catch up.

Turns out...

It was worth the wait.

XOX,
Kyle

07/14/2026

Now Hiring // Barista + Production

Hello, world.

We’re hiring.

We’re looking for kind, self-motivated people who love taking care of others and are excited about coffee.

The role
• 20+ hours/week as a barista (~$24/hr after tip pool)
• Additional production hours available at $22/hr
• We’re growing, and we expect opportunities and compensation to continue evolving alongside the business.

We’re looking for someone who can confidently run the bar solo, manage their own workflow, and help create the welcoming environment our customers have come to expect.

You’ll have the opportunity to work with some of the finest coffee equipment available, backed by thoughtfully designed systems and a team that’s invested in helping you succeed. And our customers are genuinely wonderful. Seriously, they’re sweeties.

To apply, stop by the café with your resume or email it to [email protected].

A few notes:
• Please don’t send DMs, we won’t be reviewing applications there.
• This isn’t a roasting position, and we won’t be teaching roasting as part of this role.
• Tell your friends.

XOX,
Kyle

07/11/2026

Meet our new summer obsession: the Matcha Dreamsicle 🍊🍵☁️

Bright, bubbly orange sparkle meets earthy matcha in the most refreshing way, all topped with a dreamy cloud of vanilla cold foam and a dusting of vibrant matcha. It’s citrusy, creamy, fizzy, and just the right amount of sweet✨

07/08/2026

Summer 2026

Watermelon Crush is back.

Built from washed, natural, and co-fermented coffees from Colombia and Ethiopia, this futuristic blend explores a softer side of watermelon.

Juicy watermelon leads the way, followed by toasted rice and a rosé-like finish. It’s bright and refreshing, but grounded by a savory sweetness that keeps the cup from becoming candy.

This is what the Summit Series is built for: taking coffees with completely different personalities and bringing them together to create something new.

Watermelon Crush.

Watermelon. Toasted Rice. Rosé.

Available now in 250 g, 500 g, 1 kg, & 5 lb bags.

Innovation never stands still.

XOX,
Kyle

07/06/2026

Summer 2026

Some coffees are too much fun to leave in the past.

Watermelon Gummy is back. 🍉

Originally released two years ago, this year’s version has been completely rebuilt around two wildly expressive experimental coffees from Colombia.

The foundation is a clean and intensely juicy watermelon co-fermented Caturra from Brayan Alvear at Las Palmas. We blend it with Candy Blast, another experimental Colombian coffee built around watermelon and candy-like character.

Together, they create exactly what the name promises.
Watermelon candy. White peach. Mint.

It’s loud. It’s nostalgic. It’s unmistakably Watermelon Gummy.

Available now in limited 125 g Paradise Series cans, in store and online.

Rare coffees. Limited moments.

XOX,
Kyle

07/02/2026

Some coffees are meant to wake you up. This one is meant to make you smile.

Fruity Punch is back.

Built around an expressive anaerobic natural coffee and a grounding washed coffee from Colombia, this blend balances bright acidity with rich chocolate sweetness. It’s ripe. It’s punchy. It’s candy-bar adjacent.

Available now in 250g, 500g, 1kg, and 5lb bags, with wholesale options available for cafés, offices, and anyone wanting to serve something a little different.

Modern coffee doesn’t have to take itself so seriously.

Enjoy your Pride. ❤️

XOX,
Kyle

07/01/2026

Another small milestone.

Coffee isn’t one-size-fits-all.

Some people want to discover a new coffee every week. Some find one favorite and brew it every morning. Some fill an office coffee station. Others keep an espresso grinder running all day.

As Naomi Joe has grown, the way we package our coffee has grown with it.

Our Foundation, Incline, and Summit coffees are now available in multiple sizes to better fit the way you actually drink coffee.

• 250g - Discover something new.
• 500g - The perfect everyday bag.
• 1kg - For dedicated home brewers and small offices.
• 5lb - Built for cafés, workplaces, and anyone who simply drinks a lot of coffee.

Whether you’re picking up your first bag or ordering enough for the week ahead, every series is designed to offer the same quality, just in the format that makes the most sense for you.

We’re excited to keep building a coffee company that meets people where they are, making modern coffee more approachable, more flexible, and easier to enjoy every day.

XOX,
Kyle

06/26/2026

BTS // Mobile Markets

It’s no secret that Naomi Joe started at farmers markets back in 2021.

When I opened the café in 2022, I stepped back from most markets because the storefront needed my full attention.

In 2023, a friend needed a job.

The café couldn’t quite support another employee, but I hired him anyway. I told him that if we were going to make it work, we’d have to build the farmers markets back up. ->

We did exactly that for the 2024 season. The markets generated enough revenue to support his position.

We loaded our little cars to the brim, met each other at the markets around sunrise, unloaded everything, set it all up, and then I’d leave to go open the café.

In 2025, Proctor Farmers Market invited us in.

A year later, it became something much bigger than I ever expected.

What I thought would simply help support the café ended up demanding an entirely new way of operating. The market outgrew our equipment, our workflow, and the systems we’d pieced together over the years. ->

So over the last several months, we’ve quietly rebuilt our mobile coffee operation from the ground up.

When people ask where the money goes, this is the answer.

It goes right back into building the business.

Into prep space, stainless tables, insulated transport, brewing equipment, organized carts, ice machines, cold storage, a van, and dozens of little improvements that make serving hundreds of people every Saturday possible.

For a long time, we were asking everyday equipment to do venue-scale work.

We made it happen, but it came at a cost. ->

Mostly, it came at the cost of our bodies.

Now that I’m in my 30s, I’m learning something I probably should have understood sooner: health is wealth.

Building a modern coffee business isn’t just about making unique coffees accessible. It’s about building systems that allow us to keep doing the work without breaking ourselves in the process. ->

Today, we’re finally at a point where our market operation feels sustainable.

We can bring great coffee to festivals, markets, workplaces, and community events without reinventing the wheel every time.

Just... maybe not on Saturdays. Saturdays belong to Proctor Farmers' Market and

06/24/2026

Summer 2025 → Today

Over the last year, we’ve had the opportunity to help some pretty impactful local organizations bring their ideas to life.

From coffee labels to retail-ready products, each project has challenged us to find creative ways to balance individual brand identities with the realities of small-scale manufacturing.

Through fonts, colors, logos, and brand guidelines, we’ve learned how to create products that feel true to each client while remaining scalable, consistent, and compliant for distribution.

What started as a few conversations has grown into something we’re incredibly proud of.

We have one more collaboration launching in the coming weeks, and we’re especially excited to share it with you.

Thank you, Tacoma, for supporting our work and keeping us busy. Every project helps us continue building something special.

More soon about the journey, the process, and how we make it all happen.

xox, Kyle

Address

Tacoma, WA

Opening Hours

Monday	8am - 5pm
Tuesday	8am - 5pm
Wednesday	8am - 5pm
Thursday	8am - 5pm
Friday	8am - 5pm
Saturday	8am - 5pm
Sunday	8am - 5pm

Telephone

+12535271131

Website

https://naomijoecoffee.com/

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