07/22/2026
Real talk… I think we’ve been using social media wrong.
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Jacob and I have noticed something interesting over the last few months. Every time we post a new special or a picture of some product you should try... nobody really seems to care. Which, honestly, has been refreshing. You’re still coming in. You’re still trying the new stuff. You’re still hanging out. You’re all still buying the things we’re excited about without social media telling you what to do. It made us realize that maybe you don’t need another coffee shop trying to sell you coffee on Instagram.
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So we’re trying an experiment. No more product posts until pumpkin spice season. Instead, we’d rather tell you about stuff like: why there’s a bookstore inside our coffee shop, why we don’t use traditional espresso (and never will), why there aren’t TVs in Offbeat, why we’re redesigning the vinyl record room, why we obsessed over our sound system, why we like G.I. Joes so much, why group reservations are free, why we don’t make blended drinks, why our logo is a rabbit wearing sunglasses, why we somehow ended up with nine kombuchas on tap... and the list goes on. Maybe we spend more time talking about the things we’ve gotten wrong than the things we’ve gotten right. That feels more real. And honestly... a lot more interesting than another picture of a latte.
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So today we’re starting with this... we’re launching an Offbeat Book Club. We’ll share the signup details soon, but the idea is simple: we all meet, pick a book together, order everyone’s copy through our book supplier, reserve the back table once a month, and hang out until we finish it.
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Ok. Love you guys. Thanks for making this place into something way bigger than we ever imagined.
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— Brock & Jacob
